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    日期題名作者
    2017 Book Review : Taiwan and the “China Impact”: Challenges and Opportunities. London: Routledge. 316 pages. ISBN 9781138945920. $163. Gunter Schubert (ed.). 2016. 黃奎博; Huang, Kwei-Bo
    2019-09 Boundary Conditions of the Curvilinear Relationships between Environmental Corporate Social Responsibility and New Product Performance: Evidence from China 黃國峯; Huang, Kuo-Feng; Yang, Zhuoer; Zhang, Yahui; Gao, Yu; Gao, Shanxing
    2024-08 Boundary-crossing ICT use – A scoping review of the current literature and a road map for future research 曹銀愛; Cho, Eunae; others, and
    2024-02 Boundary management preferences from a gender and cross-cultural perspective 曹銀愛; Cho, Eunae
    1980 BOX-JENKINS時間序列模式輿指數平滑法 李□祥; Li, Heng-Xiang
    1982 Box-Jenkins隨機時間序列模式與指數平滑法之比較 李恒祥
    2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    2024-02 Brand Diversity and Similarity Effects on Brand Perceptions 樓永堅; Lou, Yung-Chien; Chang, Joseph W.
    2011 BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS Tsai, Meng-Chun; Bei, Lien-Ti; Monroe, Kent B.; Lou, Yung-Chien; 蔡孟君; 別蓮蒂; 樓永堅
    2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    2013-07 Brand power index - using principal component analysis Bei, Lien-Ti; Cheng, Tsung-Chi; 別蓮蒂; 鄭宗記
    2013-06 Brand Power Index – Using Principal Component Analysis 別蓮蒂; Bei, Lien-Ti; Cheng,Tsung-Chi
    2012 Breaking tweets: Foreign correspondents’ uses of Twitter 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    2018-06 Bring Me to New Life – Re-organization in a Family Business 翁玲華; Weng, Ling-Hua
    1999-10 Broadband Service Concepts, Markets, Technologies and Trials Kuo, Geng-Sheng; 郭更生
    2009-03 Building a Cost-constrained Decision Tree with Mulitiple Condition Attributes 唐揆; Tang, Kwei
    2014 Building buyers` long-term relationships with the B2B e-marketplace: The perspective of social capital 曾祥景; Yen, Wanchu; Tseng, Timmy H.
    2007 Building Customer Capital through Knowledge Management Processes in the Healthcare Context Liu S.S; 林月雲
    2004-10 Building Customer Capital through Relationship Marketing Activities- the case of Taiwanese Multilevel Marketing Companies 張愛華; Chiung-Ni Tseng; Chang, Aihwa; Tseng, Chiung-Ni
    2005 Building customer capital through relationship marketing activities. The case of Taiwanese multilevel marketing companies Chang, Aihwa; Tseng, C.-N.; 張愛華
    2006 Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality Bei, Lien-Ti; Shang, Cian-Fong; 別蓮蒂
    1992-07 Burn-in Time and Estimation of Change-Point with Weibull-Exponential Mixture Distribution 唐揆; Chou, Kwei; Tang, Kwei
    2002 Business Ethics in Taiwan: A Comparison of Company Employees and University Students 林月雲
    2021-01 Business founders' work design and new venture development 許書瑋; Hsu, Ryan Shuwei; Chuang, Aichia; Wang, An-Chih
    2016-01 Business Groups and CSR Report Quality 蘇威傑; 譚丹琪; Su, Weichieh; Tan, Danchi

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