政大機構典藏-National Chengchi University Institutional Repository(NCCUR):

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	會計學系 [2729/4505]
	統計學系 [1863/2669]
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	企業管理研究所（MBA學位學程） [922/1008]
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	經營管理碩士學程EMBA [3540/3810]
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	信義不動產研究發展中心 [365/366]

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Date	Title	Authors
2009	Who follows whom? Asymmetric competition in cross-border market expansion	謝凱宇; Hsieh, Kai-Yu; Chen, Ming-Jer
2023-08	Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement	朴星俊; Park, Sungjun Steven
2015-11	Why Does Loyalty-Cooperation Behavior Vary over Buyer-Seller Relationship?	巫立宇; Wu, Lei-Yu; Chen, Po-Yuan; Chen, Kuan-Yang
2014-01	Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories.	Tsai, Hsien-Tung; Pai, Peiyu; 白佩玉
2007	Will the Leading Firm Continue to Dominate the Market in the Taiwan Notebook Industry?	Chu, Y.P.; Sher, P.J.; Yeh, M.L.; 邱奕嘉; Chu, Y.P.; Sher, P.J.; Yeh, M.L.; Chiu, Y.C.
2005	WiMAX與3G的競爭合作分析	呂文源
2021-10	Wish-making during the COVID-19 pandemic enhances positive appraisals and job satisfaction	許育瑋; Hsu, Dennis Y.; Ng, Thomas W. H.; Yim, Frederick H.K.; Zou, Yinuo; Chen, Haoyang
2003-12	Women`s Self-Perceptions and Household Contributions across Three Chinese Contexts: Tradition is as Tradition Does	別蓮蒂; Tsai-Ju Liao; Kealoha Widdows
2018-01	Work as good-minded undertakings and effortless assignments: Chinese meaning of working for hospitality workers and its motivational implications	許書瑋; Hsu, Ryan Shuwei; Stanworth, James O.
2022-06	Work-family balance self-efficacy and work-family balance during the pandemic: A longitudinal study of working informal caregivers of older adults	曹銀愛; Cho, Eunae; Chen, Tuo-Yu; Cheng, Grand H. -L.; Ho, Moon-Ho Ringo
2021-09	Work-life balance among self-initiated expatriates in Singapore: Definitions, challenges, and resources	曹銀愛; Cho, Eunae; Chew, Ice Asher
1999-06	Workplace organization and human resource practices: the retail food industry	韓志翔; Ben-Ner Avner; Fanmin Kong; Stacie Bosley; Allen Burns; Richard Butler; Nienchi Liu
1998-10	Workplace organization and human resource practices: The retail food industry	韓志翔; Ben-Ner,Avner; F. Kong; S. Bosley; W. A. Burns; R. Butler; N.Liu; Y.S.York
2015-08	Would you be my friend? An examination of global marketers` brand personification strategies in social media	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
2013	Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships	陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
2002	WWW互動廣告效果之研究	黃思明; 耿慶瑞; 洪順慶
1999	WWW互動廣告效果之研究	耿慶瑞
2002-03	www互動廣告效果之研究	耿慶瑞; 黃思明; 洪順慶
2001-01	WWW互動廣告與傳統廣告效果之比較	黃思明; 耿慶瑞; 洪順慶; Keng, Ching-Jui; Hwang, SyMing; Horng, Shun-Ching
1997	WWW使用者網路購物因素之研究	林俊役
2000	WWW廣告互動層次與廣告效果之研究	黃思明
2022-07	“Yes, I know you”: the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction	巫柏翰; Wu, Po Han; Shen, Yung-Cheng; Lin, Heng-Yu; Chou, Cindy Yunhsin; Yang, Wei-Hao
2021-09	You Speak, I Speak: The Social-Cognitive Mechanisms of Voice Contagion	許育瑋; Hsu, Dennis Y.; Ng, Thomas W. H.; Yim, Frederick H.K.; Lucianetti, Lorenzo; Sorensen, Kelly L.
2013-03	數位設計教學中人格特質、教學成效與學習效果關係之初探	曾威智; 陳聖智
1994-03	一個動態的消費品分類觀點	洪順慶; 林靈宏