政大機構典藏-National Chengchi University Institutional Repository(NCCUR):

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Date	Title	Authors
2008-06	What Chinese bloggers blog - examining the top 100 weblogs in China	許瓊文
2010-02	What collective? Collectivism and relationalism from a Chinese perspective	Wang, Georgette; Liu, Zhong-Bo; 汪琪
2022	Instagram按讚數被隱藏將有何影響？檢驗Instagram按讚數與廣告揭露對泰國微型網紅在廣告效果上的影響	麗美梅; Paisatchayakul, Napat
2006-09	What matters and changes in condom use? Public perceptions and practices before and after the 2004 HIV/AIDS campaign in Taiwan	Hsu, Mei-Ling; 徐美苓
2006-06	What matters and changes in condom use? Public perceptions and practices before and after the 2004 HIV/AIDS campaign in Taiwan	徐美苓; Hsu, Mei-Ling
2018	What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan	Skoric, Marko M.; Zhu, Qinfeng; 林日璇; Lin, Jih-Hsuan Tammy
2017	What should we do? The after-action review of village heads` information seeking and decision making during the unprecedented Kaohsiung blast	Hsu, Chiung-wen; 許瓊文
2011-01	What you see is what you design—Exploring the influence of inspiration images in designers’ ideation	鄭霈絨; Cheng, Yi-Chun; Do, Ellen Yi-Luen*
2004-08	When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements	Chang, Chingching; 張卿卿
2014	When New Commercials do not Meet Expectations	張卿卿; Chang, Ching-Ching
2019	When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive	陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇
2019-05	When terrorists attack: Examining Indonesians’ crisis response communication process and media use	林翠絹; Lin, T. T. C.; Oktavianus, J.
2000	When to stop following the masters: Communication Research in Taiwan	羅文輝; Wang.G
1991-05	Where mind and media meet:The evolution of news knowledge	鍾蔚文
2016	Who Avoids Location-Based Advertising and Why? Investigating the Relationship between User Perceptions and Advertising Avoidance	林翠絹; Shin, Wonsun; Lin, Trisha Tsui-Chuan
2017-07	Who Is Singing Over Here? China as Ancestor`s Home and as a Foreign Land	鍾適芳; Zhong, Shi-Fang
2002-12	Whose Interactive Channel? The Definitions of Web Interactivity in Taiwan`s 2000 Presidential Election Online Campaigns	王泰俐
2020-12	Who Sets the Tone? Searching for Transactional Efficiency and Fair Compensation in China`s Music Market	盧建誌; Lu, Chien-Chih
1990	Who votes, and for what? Media influences on issue voting in 1984 election campaign.	孫式文
2018-11	Who will prepare for the next disaster? Evidence from affected communities in The Kaohsiung Blast	許瓊文
2021	WHO與台灣CDC在新冠肺炎公關稿之主題框架及風險訊息差異之研究	許悅; Yue, Hsu
2010	Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.	Chang, Chingching; 張卿卿
2014	Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework	張卿卿; Chang, Ching-Ching
	Why do people watch multiscreen videos and use dual screening? Investigating users’ polychronicity, media multitasking motivation and media repertoire	林翠絹; Lin, Trisha T. C.
2019-01	Why do people watch multiscreen videos and use dual screening? Investigating users’ polychronicity, media multitasking motivation and media repertoire	林翠絹; Lin, Trisha T. C.
2017	Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior	Chang, Yuhmiin; 張郁敏
2020-07	Why people continuously use gamified charitable crowdfunding applications in China: A mixed-method approach	林翠絹; Lin, T. T. C.; Zhou, C. W
2017	Why So Serious？—LINE圖戰的溝通實踐分析	陳可嘉; Chen, Ke Chia
2015-07	Wii Sports玩起來究竟真不真？電玩遊戲在台灣的實用主義符號學分析	柯籙晏
2008	Women and the news: Indian and Asian	Mishra, Smeeta; Chen, X.; Chen, Yi-Ning; Kim, K-H
1987	Words into Plowshares: Communication of Agricultural Innovations in Communist China	朱立; Chu, Leonardo
1996-09	WORLD WIDE WEB : 網路經典	賴建都; Lai, Chien-Tu
2015	Would you be my friend? An examination of global marketers’ brand personification strategies in social media	林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
2012-12	Writing People`s Histories with Lenses--A Brief Review of The New Chinese Documentary Film Movement	Kuo, Li-Hsin; 郭力昕
2017	Xketch+以線稿式原型設計工具加速行動應用程式之設計流程	利淑惠; Li, Shu-Hui
2015	Xketch-線稿式原型設計工具於行動應用開發之研究	徐嘉駿; Hsu, Jia Jyun
2015-06	Yiren Yi Gushi [One Person, One Story] edited by CLEMENT YORK-KEE SO, LAVENDER WANG-YIN CHEUNG, VIVIAN WAI-WAN TAM, & YONDER YURU LI. Yiren You Yi Gushi [One Person, Another Story] edited by CLEMENT YORK-KEE SO, LAVENDER WANG-YIN CHEUNG, & YONDER YURU LI	Chu, Leonard L.; 朱立
2021-11	You spin me right round: Cognitive and exertional demands in VR-based video games	林日璇; Lin, Jih-Hsuan Tammy; Bowman, Nicholas David; Wu, Dai-Yun
2023	YouTuber 政治時事節目與青年政治參與：微名人認同與社群心理意識的中介角色	王柏文; Wang, Po-Wen
2021	YouTuber爭議性社會議題傳播效果分析：通姦除罪化	林妤昕; Lin, Yu-Hsin
2013	Youtube全民新聞臺－爭議性影音素材之使用與查證	蕭伊貽; 陳百齡
2022	YouTube 線上影音廣告的數據分析與決策	蔡璞玥; Tsai, Pu Yueh
2012	Zara在台灣的消費者行為研究	吳凱麟; ELENA NG MAK
2023	Z世代IG秘境旅行的行動者網絡及行動者影像分析	許煜承; Hsu, Yu-Cheng
2021-06	Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果	張郁敏; Chang, Yuhmiin
2022-04	Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果	張郁敏; Chang, Yuhmiin
2024-01	Z 世代的流量密碼：青少年的網路影音使用及參與行為	林芝璇
2022	Z 世代音樂名人與創作型音樂人代言廣告之品牌效果初探	李雯蒨
2004-10	數位內容產品之品牌形象規劃策略與設計研究—以線上遊戲產品為例	賴建都
2011	論家庭內部敘事的外部化：以家庭部落格為例	黃芮琪