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    DateTitleAuthors
    2000 品牌忠誠者之「品牌認同」研究－以運動鞋品牌NIKE為例 林嘉威
    2012 品牌概念地圖：結構化與非結構化方法比較研究 凌筠婷
    2008 品牌知名度、商品稀有性及消費者獨特性需求對於消費者態度之影響 —以限量包包為例 周怡璇
    2013 品牌運用智慧型手機應用程式之策略研究 高嘉聲; Gao, Chia-Sheng
    1998 商品普及化之消費文化研究--以大哥大廣告為例 吳美秀; Wu, Mei-Hsiu
    1998 國內綠色廣告訊息表現之研究 吳竺霖; Wu, Zoo-Lin
    2011 國際展覽之服務創新與體驗價值研究 以2011台北世界設計大展之設計交鋒展為例 魏立欣
    2005 報紙廣告中之台灣庶民生活影像：1950～1999 李佳螢
    2003 外商廣告公司在越南市場：1992-2002 謝翠荷; TA THUY HA
    2006 大學廣告創意課程研究：一個實務取向的課程規劃 張怡琪; Chang,Vivian

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