Reference: | 中文文獻 陶振超(2011)。〈媒介訊息如何獲得注意力:突出或相關?認知取徑媒體研究之觀點〉。新聞學研究, (107), 245-290.。 陳盈汝(2000)。〈強迫性網路廣告的效果研究〉。國立中央大學企業管理所碩士論文。 外文文獻 Berlyne, D.E., 1960. Conflict, Curiosity, and Arousal. New York: McGraw-Hill. Beeri, C., & Bernstein, P. A. (1979). Computational problems related to the design of normal form relational schemas. ACM Transactions on Database Systems (TODS), 4(1), 30-59. Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. Benway, J. P., & Lane, D. M. (1998). Banner blindness: Web searchers often miss “obvious” links. ITG Newsletter, 1(3). Bhatnagar, N., Aksoy, L., & Malkoc, S. A. (2004). Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy. The psychology of entertainment media: Blurring the lines between entertainment and persuasion, 99-116. Collins, A. M., & Loftus, E. F. (1975). A spreading-activation theory of semantic processing. Psychological review, 82(6), 407. Crocker, J., Fiske, S. T., & Taylor, S. E. (1984). Schematic bases of belief change. In Attitudinal judgment (pp. 197-226). Springer New York. Cowley, E., & Barron, C. (2008). When product placement goes wrong: The effects of program liking and placement prominence. Journal of Advertising, 37(1), 89-98. Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of consumer research, 1-31. Fleck, N. D., & Quester, P. (2007). Birds of a feather flock together… definition, role and measure of congruence: An application to sponsorship. Psychology & Marketing, 24(11), 975-1000. Fleck, N. D., Michel, G., & Gatignon, H. (2012). The dual process of co-branded new products: Why fit is not all that matters. Working Paper, INSEAD, Fontainebleau, France. Gupta, P. B. & Lord, K. R. (1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59. Garretson, A. J. , D. Fisher, and S. Bruton 2002. Antecedents of private label attitude and national brand promotion attitude: similarities and differences » Journal of Retailing 78:91-99. Gunawardena, T. (2013). When subtle is the most effective. An analysis of product placement effectiveness in multitasking environments (Doctoral dissertation, Auckland University of Technology). Heckler, S. E., & Childers, T. L. (1992). The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency?. Journal of Consumer Research, 475-492. Homer, P. M. (2009). Product Placements: The Impact of Placement in Journal of Advertising. Academic Research Library, Fall (38), 3. Luke, C. (1985). Television discourse processing: A schema theoretic approach. Communication Education, 34(2), 91-105. Lang, A., Zhou, S., Schwartz, N., Bolls, P. D., & Potter, R. F. (2000). The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?. Journal of Broadcasting & Electronic Media, 44(1), 94-109. Kent, R. J., & Allen, C. T. (1994). Competitive interference effects in consumer memory for advertising: the role of brand familiarity. The Journal of Marketing, 97-105. Karrh, J. A., McKee, K. B., & Pardun, C. J. (2003). Practitioners` evolving views on product placement effectiveness. Journal of advertising research, 43(02), 138-149. Kozary, B., & Baxter, S. (2010). The influence of product placement prominence on consumer attitudes and intentions: A theoretical framework. University of Newcastle. Lee, Y. H., & Mason, C. (1999). Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor. Journal of consumer research, 26(2), 156-169. Loef, J., & Verlegh, P. W. (2002). Cognitive and Affective Consequences of Two Types of Incongruent Advertising. Liu, X., Hu, M. Y., & Grimm, P. E. (2010). Affect transfer in brand extensions: the role of expectancy and relevancy. Journal of Product & Brand Management, 19(5), 317-326. Melton, A. W. (1963). Implications of short-term memory for a general theory of memory. Journal of Verbal Learning and Verbal Behavior, 2(1), 1-21. Mehmet, I., Abhijit, B. and Sujay, D. (2009),”Effects of Comparative Advertising Format on Consumer Responses: The Moderating Effects of Brand Image and Attribute Relevance,” Journal of Business Research ,Vol.62, 768-774. Mitchell, Andrew A., and Jerry C. Olson, (1981). "Are Product a Beliefs the Only Mediator of Advertising Effects on Brand Attitude." Journal of Marketing Research, 18 (August), 318-332. Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. Journal of personality and social psychology, 46(1), 69. Rieger, D., Bartz, F., & Bente, G. (2014). Reintegrating the Ad. Journal of Media Psychology. Van Vaerenbergh, Y., Van de Sompel, D., Van Loock, N., & Vermeir, I. (2011). The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?. In Advances in Advertising Research (Vol. 2) (pp. 21-33). Gabler. Wright, P. (1980). Message-evoked thoughts: Persuasion research using thought verbalizations. Journal of Consumer Research, 151-175. Williams, K., Petrosky, A., Hernandez, E., & Page, R. (2011). Product placement effectiveness: revisited and renewed. Journal of Management and Marketing Research, 7(1), 1-24. 網路資料 創世際創市際雙週刊(2015)。〈2014年網路使用行為調查與台灣網路使用概況回顧〉。上網日期:2015年02月16日,取自https://www.scribd.com/fullscreen/255895775?access_key=key-xa54W4RnUEfz7Q3961Dd&allow_share=true&escape=false&show_recommendations=false&view_mode=scroll 創世際創市際雙週刊(2015)。〈影音網站調查與台灣影音相關網站使用概況 〉。上網日期:2015年09月,取自https://zh.scribd.com/document/281092371/InsightXplorer-Biweekly-Report-20150915#fullscreen&from_embed 創世際新聞室(2014)。〈創市際兩岸洞察:電視劇《16個夏天》人氣高漲,帶動置入品牌好感度〉。上網日期:2014年10月31日,取自http://www.insightxplorer.com/news/news_10_31_14.html 競業信息(2015)。〈台灣地區民眾消費意向調查報告-【智慧型手機】〉。上網日期:2015年10月,取自http://www.rmb.com.tw/images/html/downloadfile/%E8%BF%918%E6%88%90%E6%B0%91%E7%9C%BE%E6%93%81%E6%9C%89%E6%99%BA%E6%85%A7%E5%9E%8B%E6%89%8B%E6%A9%9F.pdf 財團法人資訊工業策進會(2015)。〈2014年我國家庭寬頻現況與需求調查-個人篇〉。上網日期:2015年07月14日,取自http://www.find.org.tw/market_info.aspx?k=2&n_ID=8466 YAHOO!奇摩網路行銷(2014)。〈資策會FIND: 2014年上半年消費者行為調查出爐〉。上網日期:2014年08月22日,取自http://yahoo-emarketing.tumblr.com/post/120006251941/find-2014 數位時代(2014)。〈影音電商會成為一門好生意嗎?〉。上網日期:2014年11月04日,取自http://www.bnext.com.tw/article/view/id/34280 三立新聞網(2015)。〈影音平台新趨勢─邊看邊買〉。上網日期:2015年08月07日,取自:http://www.setn.com/News.aspx?NewsID=88723 |