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    日期題名作者
    2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    2015-03 The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample 林日璇; Lin, Jih-Hsuan
    2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei
    2021-05 The role of information literacy in the COVID-19 pandemic 陳憶寧; Chen, Y. N. Katherine
    2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
    2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    2008 The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal? 林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
    2000 The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis 郭貞; 李海容
    2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    2003-05 Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries 黃懿慧; Huang, Yi-Hui
    2003-05 Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective 黃懿慧
    2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    1998 User’s evaluation of homepage as a function of two design factors: An online field experiment 郭貞
    2013 Using active video games for physical activity promotion: A systematic review of the current state of research. 林日璇; Peng, Wei*; Crouse, Julia; Lin, Jih-Hsuan
    2019-09 Using the Technology Acceptance Model to Evaluate Intention to Use Mobile Games—A Case of Pokémon GO Fan, Ya-Fen; 鄭霈絨; Cheng, Pei-Jung
    2017-05 Validation of A Brainstorming Tool "IDEATOR" 鄭霈絨; Cheng, Pei-Jung
    2001-04 Values of public relations: Effects on organization-public relationships mediating conflict resolution 黃懿慧
    2010-06 Views from the Field: Public Relations Industry-Academia Relationships Cheng, Huei; Gregorio, Federico de
    2018-09 Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising 林日璇; Wu, Dai-Yun; Lin, Jih-Hsuan Tammy
    2018 What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan Skoric, Marko M.; Zhu, Qinfeng; 林日璇; Lin, Jih-Hsuan Tammy
    2004-08 When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements Chang, Chingching; 張卿卿
    2014 When New Commercials do not Meet Expectations 張卿卿; Chang, Ching-Ching
    2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching; 張卿卿
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2008 Women and the news: Indian and Asian Mishra, Smeeta; Chen, X.; Chen, Yi-Ning; Kim, K-H
    1996-09 WORLD WIDE WEB : 網路經典 賴建都; Lai, Chien-Tu
    2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    2022-04 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2021-06 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2004-10 數位內容產品之品牌形象規劃策略與設計研究—以線上遊戲產品為例 賴建都
    2008-10 一個新的隱喻廣告分類與現況分析 吳岳剛; Wu, Yueh-Gang
    2007-10 一個新的隱喻廣告分類與現況分析 吳岳剛
    1997-07 一對一行銷≠世紀末行銷[評Don Peppers and Martha Rogers, The One to One Future: Building Relationships One Customer at a Time] 陳文玲
    2006-01 一本深入淺出的廣告符研究教戰手冊：評介Persuasive Signs: The Semiotics of Advertising 孫秀蕙
    1994 三台電視如何報導二屆立委選舉新聞 孫秀蕙; Sun, Hsiu-Hui
    2012 不同性別之社群網路遊戲使用者對遊戲中廣告置入認知之研究─使用者遊戲經驗暨產品涉入度對廣告效果之影響 賴建都; 黎佩芬
    2011 不同性別之社群網路遊戲使用者對遊戲中廣告置入認知之研究─使用者遊戲經驗暨產品涉入度對廣告效果之影響 賴建都; 黎佩芬
    2008 不同性別消費者在正負面心情狀態下對於零食類型的選擇差異─心情修復觀點 陳祐嘉; Chen, Yu Chia
    2014 不同產品類別之品牌App內容分析研究 黃薰穎; Huang, Hsun Ying
    2011 不是品牌的品牌—由無印良品看 生活雜貨品牌的價值傳達 陳竹儀
    1995-03 世代分析在傳播行為研究中之應用 郭貞
    1995-07 世代分析在社會科學中之應用 郭貞
    1993-06 世界廣告自律體系之分析 劉美琪
    1995-09 世界末日與冷酷異境--社會心理和創意思考的關係 陳文玲
    1994 中國大陸法制史之課程與教學之評估 巨煥武
    1996-01 中國大陸都會區青少年消費行為初探 郭貞
    1995 中國大陸都會區青少年消費行為初探 郭貞

    顯示項目401-450 / 1382. (共28頁)
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