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    Showing items 151-175 of 1382. (56 Page(s) Totally)
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    DateTitleAuthors
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    2012 Double Standard: The Role of Environmental Consciousness in Green Product Usage 林穎青; Lin, Ying-Ching; Chang, Chiu-Chi
    2013-05 Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes 林日璇; Lin, Jih-Hsuan
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2012-03 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿
    2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    2011-11 Effect of opponent type on moral emotions and responses to video game play 林淑芳; Lin, Shu-Fang
    1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    2019-05 Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process 張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
    2017-12 Embedded Relationality and Role : History and Hierarchy in Vietnam’s China Policy 黃瓊萩; Huang, Chiung-Chiu
    1997 Empirical Study on Human Resources Management of International Joint Ventures 祝鳳岡
    2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching; 張卿卿
    2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching; 張卿卿
    2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching; 張卿卿
    2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
    2005 Erratum: &quot;Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication&quot; (Public Relations Review (2005) vol. 31 (229-238) 10.1016/j.pubrev.02.016) Huang, Y.-H.; Lin, Y.-H.; Su, S.-H.; 黃懿慧; 林穎萱
    2012-12 Establishing the structure of interactive touch advance organizer for School-age Children Huang, Hsinfu; 鄭霈絨; Pei-JungCheng; Hu, Hui-Jiun
    2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉
    2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉

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