[廣告學系] 期刊論文 2000-01
美國政治競選廣告效果研究的回顧 張卿卿
[國家發展研究所] 期刊論文 2006-12
社會學門（社會學、社會福利與工作、傳播）國際學術期刊與國內期刊評比研究執行成果與檢討 王振寰 ; 宋麗玉 ; 張卿卿
[廣告學系] 期刊論文 1999-01
政治競選廣告對選民議題設定與預示的效果 張卿卿
[廣告學系] 期刊論文 2005-01
從菸品廣告內容看菸商的說服企圖 張卿卿
[廣告學系] 期刊論文 2011-09
The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2004
Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2014
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿 ; Chang, Ching-Ching
[新聞學系] 國科會研究計畫 2006
電視新興現象及其社會影響---電視新興現象及其影響：政論性談話節目的探討 羅文輝 ; 張卿卿
[新聞學系] 國科會研究計畫 2007
我國廣播電視廣告規範政策研析 蘇蘅 ; 陳炳宏 ; 陳憶寧 ; 張卿卿
[新聞學系] 期刊論文 2007-10
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿 ; 羅文輝
[廣告學系] 期刊論文 2006
Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012-06
Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2006-03
Beating the news blues: Mood repair through exposure to advertising Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2015
Endorsements move students to choose candidate Wei, Ran1 wei ; Lo, Ven-hwei ; Chang, Chingching ; 張卿卿
[廣告學系] 專書/專書篇章 2009
Political communication in Taiwan Chang, Chingching; ; 張卿卿
[廣告學系] 期刊論文 2015
Before–after appeals: a dual-route effect model Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2004
Competitive Paper Session: Family and Gender Issues Shoham, Aviv ; Rose, Gregory M. ; Bakir, Aysen ; Meng, Lufang ; Brembeck, Helene ; Mandrik, Carter A. ; Fern, Edward F. ; Bao, Yeqing ; Chang, Chingching ; Cook, Daniel Thomas ; Kim, Jonathan S. ; Baek, Seung ; Cho, Sungbin ; Mulvey, Michael S. ; Stern, Barbara B. ; McLoughlin, Damien ; Easton, Geoff ; Wakefield, Kirk L. ; Stone, George W. ; Anderson, Laurel ; 張卿卿
[廣告學系] 會議論文 2010
Cultural Differences in Ad Persuasion Chang, Chingching ; 張卿卿
[廣告學系] 國科會研究計畫 1998
政治廣告的議題設定與預示效果 張卿卿
[廣告學系] 期刊論文 2008
The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012
Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012
How people tell an ad story: Western vs. Asian styles Ching, Chingching ; 張卿卿
[廣告學系] 國科會研究計畫 2012
美感體驗歷程與大腦心智反應-總計畫含子計畫 張卿卿 ; 蔡尚岳 ; 廖文宏 ; 黃淑麗 ; 郭文瑞 ; 別蓮蒂 ; 李蔡彥 ; 葉玉珠
[廣告學系] 國科會研究計畫 2012
後設認知與傳播說服 張卿卿
[廣告學系] 國科會研究計畫 2012
新聞媒體如何建構科學真實：新聞報導的正確性及其影響 張卿卿
[廣告學系] 國科會研究計畫 2012
傳播調查資料庫 張卿卿 ; 杜素豪 ; 鄭宇庭 ; 陶振超
[廣告學系] 國科會研究計畫 2011
傳播調查資料庫 張卿卿 ; 杜素豪 ; 陶振超 ; 鄭宇庭
[廣告學系] 國科會研究計畫 2011
新聞媒體如何建構科學真實：新聞報導的正確性及其影響 張卿卿
[廣告學系] 國科會研究計畫 2011
後設認知與傳播說服 張卿卿
[廣告學系] 國科會研究計畫 2007
廣告的敘事資訊處理 張卿卿
[廣告學系] 期刊論文 2012-04
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2007-10
Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials Chang, Chingching ; 張卿卿
[政治學系] 資料庫 2023-01
『台灣政經傳播研究』多年期研究規劃：2018-2022年民眾定群追蹤面訪調查跨波資料合併檔 黃紀 ; 張卿卿
[政治學系] 資料庫 2023-01
『台灣政經傳播研究』多年期研究規劃：2018-2021年文官定群追蹤網路調查跨波資料合併檔 黃紀 ; 張卿卿
[廣告學系] 專書/專書篇章 2019-05
Narrative Ads and Narrative Processing 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2018-08
Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2016-08
Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes 張卿卿 ; Chang, Chingching
[廣告學研究] 期刊論文 1999-01
政治競選廣告對選民議題設定與預示的效果效究 張卿卿
[廣告學系] 期刊論文 2014
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿 ; Chang, Ching-Ching
[廣告學系] 期刊論文 2005
The moderating influence of ad framing for ad-self-congruency effects 張卿卿
[廣告學系] 期刊論文 2006
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2011-12
Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2011-03
Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012-06
科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響－以科學知識觀點與認知基模理論來探討 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 1995-08
Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C. ; Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2008
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2006
Context-induced and ad-induced affect: Individual differences as moderators Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2008
Increasing mental health literacy via narrative advertising Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2009
Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising 張卿卿
[廣告學系] 期刊論文 2004-08
When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2009
Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012-03
Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching ; 張卿卿
[廣告學系] 會議論文 2010
Ambivalent Attitudes and Persuasion Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2007-01
How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
[廣告學系] 期刊論文 2007-07
情境引發情感對於高低涉入商品廣告效果之影響 張卿卿
[廣告學系] 期刊論文 2004
How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2004
Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2003
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2003
Relative judgments in competitive contexts Chang, Chingching ; 張卿卿
[廣告學系] 國科會研究計畫 2010
傳播學資料庫建置規劃 張卿卿
[廣告學系] 國科會研究計畫 2010
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(III) 張卿卿
[廣告學系] 國科會研究計畫 2009
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(II) 張卿卿
[廣告學系] 國科會研究計畫 2008
促進公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(I) 張卿卿
[廣告學系] 國科會研究計畫 2009
科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響 張卿卿
[廣告學系] 國科會研究計畫 2010
跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(III) 張卿卿
[廣告學系] 國科會研究計畫 2008
跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(I) 張卿卿
[廣告學系] 國科會研究計畫 2009
跨文化消費說服---從自我概念到「自我規範重心」與「好惡衝突容忍度」的影響(II) 張卿卿
[廣告學系] 期刊論文 2012-12
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching ; 張卿卿
[廣告學系] 國科會研究計畫 2005
廣告資訊處理過程中的自我預示效果(II) 張卿卿
[廣告學系] 國科會研究計畫 2004
廣告說服中情感與認知的互動效果(2/2) 張卿卿
[廣告學系] 國科會研究計畫 2003
廣告說服中情感與認知的互動效果(1/2) 張卿卿
[廣告學系] 國科會研究計畫 2002
從認知觀點探討競爭干擾廣告情境下的相對判斷效果 張卿卿
[廣告學系] 國科會研究計畫 2002
從跨文化認知觀點來探討廣告訊息處理(2/2) 張卿卿
[廣告學系] 期刊論文 2015-07
Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿 ; Chang, Chingching
[廣告學系] 國科會研究計畫 2001
網路唬弄式橫幅廣告之效果研究：一個線上實驗 郭貞 ; 張卿卿
[廣告學系] 國科會研究計畫 2001
從跨文化認知觀點來探討廣告訊息處理(1/2) 張卿卿
[選舉研究 TSSCI] 期刊論文 2002-11
大學生的政治媒介認知、政治媒介行為與其政治效能與政治參與之間的關係 張卿卿
[廣告學系] 國科會研究計畫 2006
廣告的敘事資訊處理 張卿卿
[廣告學系] 國科會研究計畫 2000
品牌、品類、訊息設計與個人動機對網路廣告效果之影響：線上追蹤與問卷回應之比較 郭貞 ; 張卿卿
[廣告學系] 國科會研究計畫 2000
應用基模為基礎或特性為基礎的二元形式模式來看廣告訊息處理與產品評估：從廣告訊息差異來探討 張卿卿
[廣告學系] 國科會研究計畫 2000
從自我基模理論看廣告效果：實證的研究與模式的建立 張卿卿
[新聞學研究 TSSCI] 期刊論文 2002-01
競選新聞框架與廣告訴求對選民政治效能與信賴感的影響 張卿卿 ; Chang, Ching-Ching
[廣告學系] 國科會研究計畫 1999
從認知基模理論看廣告訊息處理：以產品產製國別訊息呈現順序對廣告訊息處理的影響為例 張卿卿
[廣告學系] 期刊論文 2006-01
網路的功與過：網路使用與政治參與及社會資產關係的探討 張卿卿
[廣告學系] 期刊論文 2004
The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2007-10
The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives Chang, Chingching ; Lo, Ven-Hwei ; 張卿卿 ; 羅文輝
[廣告學系] 期刊論文 2013-02
Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
[廣告學系] 期刊論文 2001
The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012-03
Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2010
Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching ; 張卿卿
[新聞學系] 期刊論文 2014-06
從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為 張卿卿 ; Chan, Ching-Ching
[廣告學系] 期刊論文 2016-12
線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2015-10
Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching ; 張卿卿
[廣告學系] 期刊論文 2010-12
The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2003
Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2002
Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2017-10
A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects 張卿卿 ; Chang, Chingching
[新聞學研究 TSSCI] 期刊論文 2009-01
政論性談話節目影響之探討 羅文輝 ; 張卿卿 ; Lo, Ven-Hwei ; Chang, Ching-Ching
[廣告學系] 期刊論文 2010
Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching ; 張卿卿
[新聞學系] 期刊論文 2009
政論性談話節目影響之探討 羅文輝 ; 張卿卿
[廣告學系] 期刊論文 2006-03
Seeing the small picture: Ad-self versus ad-culture congruency in international advertising Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2014
Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿 ; 魏然 ; 羅文輝 ; Chang, Ching-Ching ; Ran, Wei ; Lo, Ven-Hwei
[政治學系] 研究報告 2020-01
108年度台灣政經傳播研究中心成果報告書（2/5） 黃紀 ; Huang, Chi ; 張卿卿 ; Chang, Chingching
[廣告學系] 國科會研究計畫 2007
候選人、媒體與總統大選-競選廣告與議題/特質所有權認知 張卿卿
[政治學系] 研究報告 2019-01
107年度台灣政經傳播研究中心成果報告書 黃紀 ; Huang, Chi ; 張卿卿
[廣告學系] 期刊論文 2014
When New Commercials do not Meet Expectations 張卿卿 ; Chang, Ching-Ching
[廣告學系] 期刊論文 2003-03
健康訊息效果/效益評估用於菸害防制宣導的芻議 張卿卿
[廣告學系] 期刊論文 2006-12
Cultural masculinity/femininity influences on ad appeals 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2013-05
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2007
Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2007-03
The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2014-08
Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2010-03
Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2009-01
Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2008-01
Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2005
Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2004-01
從性別差異與產品態度確定性高低來探討廣告框架效果 張卿卿 ; Chang, Ching-Ching
[廣告學系] 期刊論文 2011-08
The effects of the number of product subcategories on perceived variety and shopping experience in an online store Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2019-04
Model of Behavioral Strategies for Coping with Party Ambivalence 張卿卿 ; Chang , Chingching
[廣告學系] 期刊論文 2019-05
Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process 張卿卿 ; Chang , Chingching ; 張偉珊 ; Chang , Wei‐Shan ; 游婉雲 ; Yu, Wan‐Yun
[廣告學系] 期刊論文 2009-12
競選廣告之效果探討：以議題所有權策略為例 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2018-04
How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model Chang, Chingching ; 張卿卿
[歐洲語文學系] 期刊論文 2017-09
Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2014
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿 ; Chang, Ching-Ching
[廣告學系] 期刊論文 2011-12
Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 1998-05
廣告中的理想自我概念:自我追逐的目標抑或自我貶抑的肇因? 張卿卿
[廣告學系] 期刊論文 2019-09
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication 張卿卿 ; Chang, Chingching
[廣告學系] 會議論文 2003
Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
[廣告學系] 期刊論文 2020-05
How Morality Judgments Influence Humor Perceptions of Prankvertising 張卿卿 ; Chang, Chingching
[新聞學系] 期刊論文 2006
Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei ; Chang, Chingching ; 羅文輝 ; 張卿卿
[廣告學系] 會議論文 2003
Ad Repetition and Variation in a Competitive Ad Context 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2013-08
The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2017
How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2009
Repetition Variation Strategies for Narrative Advertising Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2003-05
學術國際化個人之路 張卿卿
[廣告學系] 期刊論文 1999-05
女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例 張卿卿
[廣告學系] 期刊論文 2006-01
Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2005-01
Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 1997-01
Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2012
News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2009
Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2009-02
Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2007
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
[廣告學系] 期刊論文 2002-11
大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係 張卿卿 ; Chang, Chingching
[選舉研究 TSSCI] 期刊論文 2002-05
競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2004-07
廣告與自我一致性效果 張卿卿 ; Chang, Ching-Ching
[廣告學系] 期刊論文 2004-07
如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果 郭貞 ; 張卿卿 ; Kuo, Cheng ; Chang, Ching-Ching
[廣告學系] 期刊論文 2003-10
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線準上實驗 郭貞 ; 張卿卿 ; Kuo, Cheng ; Chang, Chingching
[廣告學系] 期刊論文 2011-12
The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2007-12
Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication Chang, Chingching
[廣告學系] 期刊論文 2007-01
The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
[廣告學系] 期刊論文 2000
Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2017
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2016-12
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿 ; Chang, Chingching
[廣告學系] 期刊論文 2013-02
Imagery fluency and narrative advertising effects Chang, Chingching ; 張卿卿
[廣告學系] 期刊論文 2010
台灣選舉中的競選廣告與議題/特質所有權認知 張卿卿
[廣告學系] 會議論文 2007-08
Is that website for me? An affect as informaiton model of congruency effects 張卿卿
[廣告學系] 會議論文 2007-08
追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿 ; 羅文輝
[廣告學系] 會議論文 2007-07
Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
[廣告學系] 期刊論文 2007
The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
[廣告學系] 期刊論文 2006-12
Ad Repetition and Variation in a Competitive Ad Context 張卿卿
[廣告學系] 會議論文 2006-07
Increasing mental health literacy via narrative advertising 張卿卿
[廣告學系] 會議論文 2006-07
The global look 張卿卿
[廣告學系] 期刊論文 2006
See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
[廣告學系] 會議論文 2006
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion 張卿卿
[廣告學系] 會議論文 2005-10
Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
[廣告學系] 會議論文 2005-08
Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
[廣告學系] 會議論文 2005-07
Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
[廣告學系] 會議論文 2005-07
The driving forces for smoking among Taiwanese adolescents 張卿卿
[廣告學系] 會議論文 2005-06
How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
[廣告學系] 會議論文 2004-01
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs 張卿卿
[廣告學系] 會議論文 2004-01
網路使用、社會資產與另類政治參與 張卿卿
[廣告學系] 會議論文 2004-01
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies 張卿卿
[廣告學系] 會議論文 2004-01
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
[廣告學系] 會議論文 2004
The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
[廣告學系] 會議論文 2004
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
[廣告學系] 會議論文 2004
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War 張卿卿 ; Chang C. ; Lo. V
[廣告學系] 會議論文 2004
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
[廣告學系] 會議論文 2004
Political Communication Research in Taiwan 張卿卿
[廣告學系] 會議論文 2004
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
[廣告學系] 會議論文 2003
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
[廣告學系] 會議論文 2003
The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
[廣告學系] 期刊論文 2002-01
競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例 張卿卿
[廣告學系] 會議論文 2002
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
[廣告學系] 會議論文 2002
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 郭貞 ; 張卿卿
[廣告學系] 會議論文 2002
從性別差異與產品態度確定性高低來探討廣告框架效果 張卿卿
[廣告學系] 會議論文 2002
Effectiveness of Ad Framing for Consumption Products 張卿卿
[廣告學系] 會議論文 2002
Relative judgments in a competitive ad context 張卿卿
[廣告學系] 會議論文 2002
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
[廣告學系] 期刊論文 2002
Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison 張卿卿 ; Tsao J. ; Chang C.
[廣告學系] 會議論文 2001
The effects of personality on product evaluation 張卿卿
[廣告學系] 會議論文 2001
Self-Congruency as a cue in different advertising processing contexts 張卿卿
[廣告學系] 會議論文 2001
政治傳播：美國傳統 vs. 台灣研究 張卿卿
[廣告學系] 會議論文 2001
Processing advertising in a competitive context 張卿卿
[廣告學系] 會議論文 2001
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
[廣告學系] 期刊論文 2000
The effect of personality differences on product evaluations 張卿卿
[廣告學系] 會議論文 2000
Ad processing: the impact of country-of-origin schemata in different context 張卿卿
[廣告學系] 會議論文 2000
The role of self in processing advertising messages--An exploration of gender schema 張卿卿
[廣告學系] 會議論文 2000
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
[廣告學系] 會議論文 1999
The impact of negative political advertising: A review 張卿卿
[廣告學系] 會議論文 1999
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan 張卿卿
[廣告學系] 會議論文 1999
A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State 張卿卿
[廣告學系] 會議論文 1998
政治競選廣告對選民議題設定與預示的效果研究 張卿卿
[廣告學系] 會議論文 1998
Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
[廣告學系] 會議論文 1998
The impacts of emotion elicited by print political advertising on candidate evaluation 張卿卿
[廣告學系] 會議論文 1998
女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 張卿卿
[廣告學系] 會議論文 1998
Association for Education in Journalism and Mass Communication 張卿卿
[廣告學系] 期刊論文 1997
Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿 
