政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/65816

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 114611/145648 (79%)
Visitors : 53715780 Online Users : 384

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/65816

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65816

Title:	Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model
Authors:	張卿卿 Chang, Chingching
Contributors:	廣告系
Date:	2012.03
Issue Date:	2014-05-06 11:30:59 (UTC+8)
Abstract:	This study explores how audiences respond to news coverage of food and nutrition topics when that coverage provides either 2-sided (positive and negative) information or 1-sided, unanimously positive information. A moderated mediation model helps clarify the different impacts of 2- and 1-sided news coverage and the psychological processes they elicit. Specifically, gender moderates the relative effects of 1- and 2-sided news stories; ambivalent feelings play a mediating role in the process. The findings confirm the model predictions: When reading 2-sided as opposed to 1-sided news, men experience more ambivalent feelings, less favorable attitudes toward the health issues, and lower intentions to adopt the advocated behaviors, whereas women do not exhibit such differences. Moreover, the ambivalent feelings mediate the interaction between gender and news presentation (i.e., 1- or 2-sided) on attitudes toward health issues and behavioral intentions to adopt advocated health behaviors.
Relation:	Journal of Health Communication: International Perspectives , 18(11), 1326-1344
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/10810730.2013.778363
DOI:	10.1080/10810730.2013.778363
Appears in Collections:	[廣告學系] 期刊論文

Files in This Item:

File	Description	Size	Format
778363.pdf		714Kb	Adobe PDF2	1455	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...