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    Showing items 101-125 of 529. (22 Page(s) Totally)
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    DateTitleAuthors
    2020-05 How Morality Judgments Influence Humor Perceptions of Prankvertising 張卿卿; Chang, Chingching
    2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿
    2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    2018-04 How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model Chang, Chingching; 張卿卿
    2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2020-08 Impacts of Attitudes Toward Government and Corporations on Public Trust in Artificial Intelligence 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho Ryan
    2007 Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿; Chang, Ching-Ching
    2008 Increasing mental health literacy via narrative advertising Chang, Chingching; 張卿卿
    2011-11 Is playing exergaming really exercising? A meta-analysis of energy expenditure in active video games 林日璇; Peng, Wei; Lin, Jih-Hsuan; Crouse, Julia
    2004-09 Is symmetrical communication ethical and effective? 黃懿慧
    2012 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching; 張卿卿
    2015-06 Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes. 林日璇; Lin, Jih-Hsuan
    2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
    2015 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals Lin, Ying-Ching; Wang, Kai-Yu; 林穎青
    2016-10 Local or Global Image? The Role of Consumers` Local-Global Identity in Code-Switched Advertising Effectiveness Among Monolinguals 林穎青; 林穎青; Lin, Ying-Ching; Wang, Kai-Yu; Lin, Ying-Ching; Wang, Kai-Yu
    2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching; 張卿卿
    2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    1997 Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿
    2023-02 Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load 張郁敏; Chang, Yuhmiin; Thorson, Esther
    2010-09 Media Use and Political Capital in Northern and Southern Taiwan Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
    2017-07 Memoria, deambulacion urbana y pesquisas en la novela negra de Francisco Gonzalez Ledesama 楊瓊瑩; Yang, Chung-Ying

    Showing items 101-125 of 529. (22 Page(s) Totally)
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