政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/17808

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113303/144284 (79%)
Visitors : 50800715 Online Users : 620

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/17808

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17808

Title:	Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits
Authors:	張卿卿
Date:	2007
Issue Date:	2008-12-18 18:00:12 (UTC+8)
Abstract:	A content analysis showed that cigarette advertising in Taiwan from June 2001 to May 2003 portrayed smokers as masculine, adventurous, pleasure-loving, and sociable. A survey of 1,490 high school students further indicated that smokers and nonsmokers differ in the congruency between their ideal self-images and the perceived smoker image on these 4 image dimensions. The self–smoker image congruency was greater for smokers than for nonsmokers and was positively associated with attitudes toward cigarette advertising Most important, this study demonstrated that participants’ personality traits moderated self–smoker image congruency effects on smoking attitudes. Implications and suggestions for antismoking campaigns are discussed.
Relation:	Health Communication, 22(1), 1-12
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/10410230701310240
DOI:	10.1080/10410230701310240
Appears in Collections:	[廣告學系] 期刊論文

Files in This Item:

File	Description	Size	Format
10410230701310240.pdf		113Kb	Adobe PDF2	1559	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...