English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51579442      Online Users : 975
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/57091
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/57091


    Title: Media Use and Political Capital in Northern and Southern Taiwan
    Authors: Chen, Katherine Yi-ning
    Lo, Ven-Hwei
    陳憶寧
    羅文輝
    Contributors: 政大廣告系
    Keywords: media use;northern Taiwan;political capital;southern Taiwan
    Date: 2010-09
    Issue Date: 2013-03-06 15:16:49 (UTC+8)
    Abstract: This study explores the concept of political capital and examines the relationship between media use and political capital, especially as related to regional differences. Anational survey carried out in Taiwan shows that political capital can be seen in terms of five distinctive dimensions: political networking, political knowledge, political interest, political trust, and political participation. Time spent with media is of limited use in predicting political capital, while watching political news on television or reading it in newspapers is a positive predictor of political knowledge, political interest, opinion expression, and campaign participation. In terms of regional differences, we found that exposure to political news through television was more strongly correlated with political knowledge in southern Taiwan than in northern Taiwan. Exposure to political news on the Internet was correlated more strongly and positively with opinion expression in northern Taiwan than in southern Taiwan. But exposure to political news on the Internet was correlated more strongly and negatively with campaign participation in southern Taiwan than in northern Taiwan. We conclude that residents of northern Taiwan may accumulate political capital by exposure to news on the Internet, while residents of the south may accumulate political capital by exposure to political news on television.
    Relation: Issues & Studies, 46(3), 187-22
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文
    [新聞學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    46-3-6.pdf194KbAdobe PDF21369View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback