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    EMA Program in Communication [267/341]
    Master`s Program in Communication [479/503]
    International Master`s Program in International Communication Studies [267/302]

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    Showing items 426-450 of 1382. (56 Page(s) Totally)
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    DateTitleAuthors
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2008 Women and the news: Indian and Asian Mishra, Smeeta; Chen, X.; Chen, Yi-Ning; Kim, K-H
    1996-09 WORLD WIDE WEB : 網路經典 賴建都; Lai, Chien-Tu
    2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    2022-04 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2021-06 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 張郁敏; Chang, Yuhmiin
    2004-10 數位內容產品之品牌形象規劃策略與設計研究—以線上遊戲產品為例 賴建都
    2008-10 一個新的隱喻廣告分類與現況分析 吳岳剛; Wu, Yueh-Gang
    2007-10 一個新的隱喻廣告分類與現況分析 吳岳剛
    1997-07 一對一行銷≠世紀末行銷[評Don Peppers and Martha Rogers, The One to One Future: Building Relationships One Customer at a Time] 陳文玲
    2006-01 一本深入淺出的廣告符研究教戰手冊：評介Persuasive Signs: The Semiotics of Advertising 孫秀蕙
    1994 三台電視如何報導二屆立委選舉新聞 孫秀蕙; Sun, Hsiu-Hui
    2012 不同性別之社群網路遊戲使用者對遊戲中廣告置入認知之研究─使用者遊戲經驗暨產品涉入度對廣告效果之影響 賴建都; 黎佩芬
    2011 不同性別之社群網路遊戲使用者對遊戲中廣告置入認知之研究─使用者遊戲經驗暨產品涉入度對廣告效果之影響 賴建都; 黎佩芬
    2008 不同性別消費者在正負面心情狀態下對於零食類型的選擇差異─心情修復觀點 陳祐嘉; Chen, Yu Chia
    2014 不同產品類別之品牌App內容分析研究 黃薰穎; Huang, Hsun Ying
    2011 不是品牌的品牌—由無印良品看 生活雜貨品牌的價值傳達 陳竹儀
    1995-03 世代分析在傳播行為研究中之應用 郭貞
    1995-07 世代分析在社會科學中之應用 郭貞
    1993-06 世界廣告自律體系之分析 劉美琪
    1995-09 世界末日與冷酷異境--社會心理和創意思考的關係 陳文玲
    1994 中國大陸法制史之課程與教學之評估 巨煥武
    1996-01 中國大陸都會區青少年消費行為初探 郭貞
    1995 中國大陸都會區青少年消費行為初探 郭貞

    Showing items 426-450 of 1382. (56 Page(s) Totally)
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