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Date	Title	Authors
1998	The impacts of emotion elicited by print political advertising on candidate evaluation	張卿卿
1999	The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan	張卿卿
2013-05	The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization	張卿卿; Chang, Chingching
2013-08	The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization	張卿卿; Chang, Chingching
2011-09	The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators	Chang, Chingching; 張卿卿
2006	The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective	Chang, Chingching; 張卿卿
2017-05	The influence of media multitasking on the impulse to buy: A moderated mediation model	Chang, Yuhmiin; 張郁敏
2016-05	The influences of drawing with graphics software on children`s cognitive development	Sung, Chih-Kai; 鄭霈絨; Cheng, Pei-Jung
2004	The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.	林建煌; 林穎青; Raghubir, Priya; Lin, Chien-Huang; Lin, Ying-Ching; Raghubir, Priya
2002	The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan	孫秀蕙; 劉端裕; 郭書祺
2002	The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan. Asia Pacific Media Educator	孫秀蕙
2002-01	The Internet audience: Web use as mass behavior	林淑芳; Webster, James G.; Lin, Shu-Fang
2002	The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge	張卿卿
2007-01	The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election	張卿卿
2012	The interplay of culture and situational cues in brand evaluations	林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
2004	The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation	張卿卿; Chang, Chingching
2003	The moderating influence of Ad framing for Ad-self-congruency Effects	張卿卿
2005	The moderating influence of ad framing for ad-self-congruency effects	張卿卿
2012-09	The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships	林淑芳; Zhang, Shuangyue; Merolla, Andy J.; Sun, Shaojing; Lin, Shu‐Fang
2000-07	The personal influence model and gao guanxi in Taiwan Chinese public relations	黃懿慧
2007-10	The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives	Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
2009-06	The Quality of Life in Taiwan	Yao, Grace; Cheng, Yen-Pi; Cheng, Chiao-Pi; 鄭喬比
2008-07	The relationship between how we watch television news and what we get:from agenda setting and uses & gratifications perspectives	陳憶寧
2008	The relationships between how we watch television news and what we get: from agenda setting and uses	陳憶寧
2007	The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies	張卿卿