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Date	Title	Authors
2010-09	Media Use and Political Capital in Northern and Southern Taiwan	Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
2017-07	Memoria, deambulacion urbana y pesquisas en la novela negra de Francisco Gonzalez Ledesama	楊瓊瑩; Yang, Chung-Ying
2012-03	Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model	張卿卿; Chang, Chingching
2010	Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator	Chang, Chingching; 張卿卿
2016-12	Methodological Issues in Advertising Research: Current Status, Shifts, and Trends	張卿卿; Chang, Chingching
2019-04	Model of Behavioral Strategies for Coping with Party Ambivalence	張卿卿; Chang , Chingching
2015-10	Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings	Chang, Ching ching; 張卿卿
2017	Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms	林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
2019-05	Narrative Ads and Narrative Processing	張卿卿; Chang, Chingching
2018-11	Narrative engagement and vicarious interaction with multiple characters	林淑芳; Lin, Shu-Fang; Dale, Katherine R.; McDonald, Daniel G.; Collier, James G.; Jones, Kaitlyn
2012	Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame.	林日璇; Peng, Wei; Lin, Jih-Hsuan; Winn, B.; Pfeiffer, K.
2012	News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example	Chang, Chingching; 張卿卿
2019-06	News feed algorithms, fake news, and Taiwan’s 2018 municipal elections	陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan
2019-03	Newsgames for the greater good: The effects of graphic realism and geographic proximity on knowledge acquisition and willingness to help	林日璇; Lin, J.-H.; Wu, Dai-Yun*
2006-07	News Media Use Political Discussion and Agenda Diversity	陳憶寧
2014	Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships	林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
1995	Office Productivity and Office Automation	祝鳳岡
1991-12	On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy	郭貞
2010-06	Online and Offline Health Information Search Behavior among College Students: A Media Priority Study	張郁敏
2001-05	Online Shopping in Taiwan	郭貞
2011-12	Opinions from Others Like You: The Role of Perceived Source Similarity	Chang, Chingching; 張卿卿
2000-06	OPRA--A Cross cultural multiple-item scale for measuring organization-public relationships	黃懿慧
2001-02	OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships	黃懿慧
2015-01	Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement.	洪為璽; Kung, Kao-Hui; Ho, Chin-Fu; Hung, Wei-Hsi; Wu, Chuan-Chun
1998-01	Otto Lerbinger著《公共關係的時代使命--診斷危機．管理危機》	黃懿慧
2003	Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election	張卿卿; Chang, Chingching
2023-05	Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media	鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
2018-08	Perceived message consistency: Explicating how brand messages being processed across multiple online media	張郁敏; Chang, Yuhmiin
2002-08	Performance Measures of Public Relations: An Integrated Model	黃懿慧
2018	Permanently online and permanently connected: Taiwanese university students’ attachment style, mobile phone usage, and well-being	林日璇; Lin, Jih-Hsuan Tammy
2017	Personality traits, motivations, and emotional consequences of social media usage	林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
2005-01	Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents	Chang, Chingching; 張卿卿
2015-05	Physical activity and food consumption: The moderating role of individual dieting tendency	Chang, CC; Lin, YC; 林穎青
2000	Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns	Chang, Chingching; 張卿卿
2018-07	Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections	林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
2009	Political communication in Taiwan	Chang, Chingching;; 張卿卿
2004	Political Communication Research in Taiwan	張卿卿
2007-12	Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication	Chang, Chingching
2013-04	Predicting mobile news use among college students: The role of press freedom in four Asian cities	陳憶寧; Chen, Yi-Ning Katherine
2022-05	Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India	張郁敏
2020	Press Systems, Freedom of the Press and Credibility: A Comparative Analysis of Mobile News in Four Asian Cities	陳憶寧; Chen, Yi-NIng Katherine; Wei, Ran; Lo, Van-Hwei; Tandoc, Edson; Zhang, Gouliang
2019-05	Press systems, freedom of the press and credibility: A comparative analysis of mobile news in four Asian cities.	陳憶寧; Chen, Y.N. Katherine; Wei, R; Lo, V.H.; Tandoc, E.; Zhang, G.L.
2004	Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War	張卿卿; Chang C.; Lo. V
2001	Processing advertising in a competitive context	張卿卿
2003-08	PRSA: Scale Development for Exploring the Cross-Cultural Impetus of Public Relations Strategies	黃懿慧
2003-06	PRSA: Scale development for exploring the cross-cultural impetus of public relations strategies	黃懿慧
2009-02	Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes	Chang, Chingching; 張卿卿
1998-08	Public relations strategies and organization-public relationships	黃懿慧
1994-09	Race Difference in the Formation of Patriotism, Anti-Communism and Political Alienation	郭貞; Kuo, Cheng
1992-05	Race-Difference in the Formation of Patriotism Anti-Communism and Political Alienation	郭貞