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    政大典藏 > College of Communication > Department of Advertising > Theses >  

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    DateTitleAuthors
    2013 2012總統大選微電影分析 李雯琳
    2005 2005年縣長與縣市議員選舉候選人網站與部落格分析 黃毓茹
    2010 3C 品牌旗艦店體驗行銷之研究─以Apple、SONY為例 黃郁雲
    2007 E化(B to C)E通路管理之顧客滿意度及品牌個性研究-以PayEasy購物網站為例 陳瑄婕
    2010 Facebook上消費者類社會互動對品牌關係的影響 洪寧; Hung, Ning
    2015 Facebook與Instagram之跨訊息綜效比較 陳又瑈; Chen, Yu Jou
    2014 《Recode!政大上河圖》創作研究 曾婉婷; Tseng, Wan-Ting
    2012 Facebook企業粉絲頁之危機溝通效果:探討 人性化語調、危機情境與危機回應策略之影響 吳懋嫻; Wu, Mao Hsien
    2008 不同性別消費者在正負面心情狀態下對於零食類型的選擇差異─心情修復觀點 陳祐嘉; Chen, Yu Chia
    2014 不同產品類別之品牌App內容分析研究 黃薰穎; Huang, Hsun Ying

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