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    DateTitleAuthors
    2021 WHO與台灣CDC在新冠肺炎公關稿之主題框架及風險訊息差異之研究 許悅; Yue, Hsu
    2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching; 張卿卿
    2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    Why do people watch multiscreen videos and use dual screening? Investigating users’ polychronicity, media multitasking motivation and media repertoire 林翠絹; Lin, Trisha T. C.
    2019-01 Why do people watch multiscreen videos and use dual screening? Investigating users’ polychronicity, media multitasking motivation and media repertoire 林翠絹; Lin, Trisha T. C.
    2017 Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Chang, Yuhmiin; 張郁敏
    2020-07 Why people continuously use gamified charitable crowdfunding applications in China: A mixed-method approach 林翠絹; Lin, T. T. C.; Zhou, C. W
    2017 Why So Serious?—LINE圖戰的溝通實踐分析 陳可嘉; Chen, Ke Chia
    2015-07 Wii Sports玩起來究竟真不真?電玩遊戲在台灣的實用主義符號學分析 柯籙晏
    2008 Women and the news: Indian and Asian Mishra, Smeeta; Chen, X.; Chen, Yi-Ning; Kim, K-H

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