政大機構典藏-National Chengchi University Institutional Repository(NCCUR):

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	1980年代初期的電視技術與文化形式：港劇的跨界流動與錄放影機
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	語言趨同或語言趨異：臺灣人對中國詞彙之語言認知與語言態度、媒體使用與...
	探討企業危機道歉影片之回應策略與影片剪輯之說服效果

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Date	Title	Authors
2004-01	How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts	張卿卿
2012-10	How learning environments can stimulate student imagination	Liang, Chaoyun; Hsu, Yuling; Huang, Yinghsiu; Chen, Sheng-Chih; 陳聖智
2003	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	Chang, Chingching; 張卿卿
2002	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	張卿卿
2020-05	How Morality Judgments Influence Humor Perceptions of Prankvertising	張卿卿; Chang, Chingching
2012	How people tell an ad story: Western vs. Asian styles	Ching, Chingching; 張卿卿
2024-06	How perceived characteristics of socialbots shape users' anthropomorphic perceptions, trust, and intent to use: An empirical investigation	林翠絹; Lin, Trisha Tsui-Chuan; Huang, T. Y.
2014	How rounders goes around the world	王淑美; Elizabeth Shove; Wang, Sumei
2017	How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model	張卿卿; Chang, Chingching
2018-04	How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model	Chang, Chingching; 張卿卿
1999-08	How Sexual Strategies Theory, Gender, and the Third-Person Effect Explain Attitudes About Pornography	羅文輝; Anna R. Paddon
2005-05	How Should IPTV be Regulated in a Converged Environment? An Analysis of Chunghwa Telecom`s Multimedia on Demand Service in Taiwan	劉幼琍
2013-08	How the Designers` Keyword Thinking Influences on their Ideation	鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao; Cheng, Yi-Chun
2013-08	How the Plan of Shapes and Colors for the Notification Icons of Social Networking Websites Influences on Users` Priority Response Order	Guo, Jin-Cu; 鄭霈絨; Cheng, Pei-Jung
2016	How to use big data in communication research methods	林翠絹; Chiang, Y.; Lin, T. T. C.
2016	iBeacon微定位技術應用於視障者行動導航之研究	林禕瑩; Lin, Yi Ying
2018-01	I care, I share, and I prepare? Explore the relationships between media usage and the risk perception and preparedness	許瓊文
2007	Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits	張卿卿
2017-03	Identification, International Encyclopedia of Media Effects	林日璇; Lin, Jih-Hsuan Tammy
2013-08	Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression	林日璇; Lin, Jih-Hsuan
2023-09	Identifying New Juridical Sources of Music Copyright Infringement in the Taiwan Context	盧建誌; Lu, Chien-Chih (Jesse)
2017-06	Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency	林穎青; Lin, Ying-Ching; Su, An-Ni; Wang, Sheng-Hui
2014	i.EDU–創新力教育平台-設計新美力：科學、美學、新媒體素養下培育跨域創新想像力教學模式	陳聖智
2021	I-Jogging：基於震動回饋穩定步頻以增進跑步效率的穿戴式系統	林緯政; Lin, Wei-Cheng
2008-12	IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN	Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉