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    显示项目126-150 / 1382. (共56页)
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    日期题名作者
    1993-06 CREATIVE ADVERTISING PLAN：A Case Study of Le Menu Frozen Dinners Chu, FongKang H.
    1999-01 Creative Development for digital Artist TBA Horizon 2000 賴建都
    2010-01 Crisis Communication Research in Public Relations Journals: Tracking Research Trends over Thirty Years An, Seonkyoung; Cheng, I-Huei
    2005-05 Crisis Communicative Strategies: Category, Continuum, and Application. Huang, Yi-Hui; Lin Y. H.; 黃懿慧
    2005 Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication 黃懿慧
    2006-06 Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response model Huang, Yi-Hui; 黃懿慧
    2019-11 Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media 鄭怡卉; Cheng, I-Huei
    2000-06 Cultural aspect of organization-public relationships 黃懿慧
    2010 Cultural Differences in Ad Persuasion Chang, Chingching; 張卿卿
    2006-12 Cultural masculinity/femininity influences on ad appeals 張卿卿; Chang, Chingching
    2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    1999 Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores 郭貞
    2017 Detecting Which Firm-Specific Characteristics Impact Market-Oriented R&D 翁永和; Hsu, Kuang-Chung; Weng, Yungho
    2016-02 Development of a mobile app for generating creative ideas based on exploring designers’ on-line resource searching and retrieval behavior 鄭霈絨; Pei-JungCheng
    2007 Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample Chang, Chingching; 張卿卿
    2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
    2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    2015-11 Dissimilarities between referencing printed and online materials in the ideation 鄭霈絨; Pei-JungCheng; Chen, Li-Hao
    2016-04 Dissimilarities of designer ideation by identified searching-retrieving behavior in referencing online-offline material 鄭霈絨; Pei-JungCheng
    2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    2008-10 Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars Cheng, I-Huei; Gregorio, Federico de
    2023-05 Does news platform matter? Comparing online Journalistic role performance to newspaper, radio, and television 陳憶寧; Chen, Yi-Ning Katherine; Mellado, Claudia

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