政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/48422

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113648/144635 (79%)
Visitors : 51612842 Online Users : 399

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/48422

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/48422

Title:	Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication
Authors:	黃懿慧
Keywords:	Crisis communication strategy;Taiwan;Category;Continuum;Culture
Date:	2005
Issue Date:	2010-11-23 04:12:11 (UTC+8)
Abstract:	The purpose of this paper is twofold: (1) to investigate crisis communicative strategies (CCSs) in a Chinese context, and (2) to develop a model integrating the measures, categories, and continuum of CCS. A survey of public relations and public affairs managers from Taiwan’s top-500 companies was undertaken to examine actual experiences of handling crises. The results showed that ﬁve crisis communicative strategies emerged from the factor analysis, i.e., denial, diversion, excuse, justiﬁcation, and concession. The cultural implication of the new factor, i.e., diversion, accordant with the theme of strategic ambiguity in the business literature, is explored. Moreover, this paper suggested placing the ﬁve CCSs in a two-continuum matrix, i.e., defense-accommodation and speciﬁcationambiguity. The paper concludes with a iscussion of practical applications, theoretical contribution, and cultural implications of the results.
Relation:	Public Relations Review, 31(2), 229-238
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.pubrev.2005.02.016
DOI:	10.1016/j.pubrev.2005.02.016
Appears in Collections:	[廣告學系] 期刊論文

Files in This Item:

File	Description	Size	Format
main.pdf		148Kb	Adobe PDF2	1192	View/Open
1-s2.0-S0363811105001013-main.pdf	Publisher Erratum	53Kb	Unknown2	843	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...