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    日期题名作者
    2014 《Recode！政大上河圖》創作研究 曾婉婷; Tseng, Wan-Ting
    1999-06 Relational characteristics and conflict resolution associated with public relations strategies: A conceptual model of public relations effects 黃懿慧
    2007-12 Relational communication in computer-mediated interaction revisited: Three studies comparing participant-observer perspectives. 林淑芳; Ramirez, Jr., A.; Zhang, S.; McGrew, C.; Lin, Shu-Fang; Lin, Shu-Fang
    2002 Relative judgments in a competitive ad context 張卿卿
    2003 Relative judgments in competitive contexts Chang, Chingching; 張卿卿
    2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
    2018-01 Repositioning Taiwan in Southeast Asia: Strategies to Enhance People-to-People Connectivity 楊昊; Hsiao, Hsin-Huang Michael; Yang, Alan H.
    2011-07 Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan 孫秀蕙; 陳儀芬
    2000-06 Research in international public relations: More easily said than done Sha B.; 黃懿慧
    2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    2008-08 Revisiting interpersonal media competition: The gratification niches of instant messaging, email, and the telephone. 林淑芳; Ramirez, Jr., A.; Dimmick, J.; Feaster, J.; Lin, Shu-Fang; Lin, Shu-Fang
    2004-03 Revisiting the Communicative Response Model: Crisis Situations Communication Strategies and Media Effectiveness 黃懿慧
    2009-01 Roles of Referring-Sketching Action for the Design Ideation 鄭霈絨; Cheng, Pei-Jung; Yen, Jen
    2013-02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
    2006-03 Seeing the small picture: Ad-self versus ad-culture congruency in international advertising Chang, Chingching; 張卿卿
    2006 See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
    2002 Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching; 張卿卿
    2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
    2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿; Chang, Chingching
    2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    2019-09 Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication 張卿卿; Chang, Chingching
    2002 Setting the media agenda of attributes in the 2001 Magistrate Election in Taipei 陳憶寧
    1998-11 Should a public relations code of ethics be enforced? 黃懿慧
    2001-06 Should a public relations code of ethics be enforced? 黃懿慧
    1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching; 張卿卿

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