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    日期題名作者
    2010-09 Media Use and Political Capital in Northern and Southern Taiwan Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
    2017-07 Memoria, deambulacion urbana y pesquisas en la novela negra de Francisco Gonzalez Ledesama 楊瓊瑩; Yang, Chung-Ying
    2012-03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿; Chang, Chingching
    2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
    2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    2019-04 Model of Behavioral Strategies for Coping with Party Ambivalence 張卿卿; Chang , Chingching
    2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    2019-05 Narrative Ads and Narrative Processing 張卿卿; Chang, Chingching
    2018-11 Narrative engagement and vicarious interaction with multiple characters 林淑芳; Lin, Shu-Fang; Dale, Katherine R.; McDonald, Daniel G.; Collier, James G.; Jones, Kaitlyn
    2012 Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame. 林日璇; Peng, Wei; Lin, Jih-Hsuan; Winn, B.; Pfeiffer, K.
    2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
    2019-06 News feed algorithms, fake news, and Taiwan’s 2018 municipal elections 陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan
    2019-03 Newsgames for the greater good: The effects of graphic realism and geographic proximity on knowledge acquisition and willingness to help 林日璇; Lin, J.-H.*; Wu, Dai-Yun
    2006-07 News Media Use Political Discussion and Agenda Diversity 陳憶寧
    2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    1995 Office Productivity and Office Automation 祝鳳岡
    1991-12 On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy 郭貞
    2010-06 Online and Offline Health Information Search Behavior among College Students: A Media Priority Study 張郁敏
    2001-05 Online Shopping in Taiwan 郭貞
    2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching; 張卿卿
    2000-06 OPRA--A Cross cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2001-02 OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships 黃懿慧
    2015-01 Organizational Adaptation for Using PLM Systems: Group Dynamism and Management Involvement. 洪為璽; Kung, Kao-Hui; Ho, Chin-Fu; Hung, Wei-Hsi; Wu, Chuan-Chun
    1998-01 Otto Lerbinger著《公共關係的時代使命--診斷危機．管理危機》 黃懿慧

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