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	生活中不可或缺的手機：青少年手機使用與多工
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Date	Title	Authors
2012-12	The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model	Chang, Ching-Ching; 張卿卿
2015-03	The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample	林日璇; Lin, Jih-Hsuan
2004	The Role of Clients in the Public Relations Campaigns Course	鄭怡卉; Benigni, Vince; Cheng, I-Huei
2021-05	The role of information literacy in the COVID-19 pandemic	陳憶寧; Chen, Y. N. Katherine
2000	The role of self in processing advertising messages--An exploration of gender schema	張卿卿
2006	The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women	鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
2008	The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?	林穎青; Raghubir, Priya; Tyebjee, yzoon T.; Lin, Ying-Ching
2000	The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis	郭貞; 李海容
2023-11	Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building	鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
2013	To app or not to app: Engaging consumers via branded mobile apps	林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
2003-05	Toward a Cross-Cultural Theoretical Framework of Organization-Public Relations and Boundaries	黃懿慧; Huang, Yi-Hui
2003-05	Towards Factors Contributing to Integrative Conflict Resolution: A Cross-Cultural Perspective	黃懿慧
2018-07	Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram	林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
2018	Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty	林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
1998	User’s evaluation of homepage as a function of two design factors: An online field experiment	郭貞
2013	Using active video games for physical activity promotion: A systematic review of the current state of research.	林日璇; Peng, Wei; Crouse, Julia; Lin, Jih-Hsuan*
2019-09	Using the Technology Acceptance Model to Evaluate Intention to Use Mobile Games—A Case of Pokémon GO	Fan, Ya-Fen; 鄭霈絨; Cheng, Pei-Jung
2017-05	Validation of A Brainstorming Tool "IDEATOR"	鄭霈絨; Cheng, Pei-Jung
2001-04	Values of public relations: Effects on organization-public relationships mediating conflict resolution	黃懿慧
2010-06	Views from the Field: Public Relations Industry-Academia Relationships	Cheng, Huei; Gregorio, Federico de
2018-09	Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising	林日璇; Wu, Dai-Yun; Lin, Jih-Hsuan Tammy
2018	What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan	Skoric, Marko M.; Zhu, Qinfeng; 林日璇; Lin, Jih-Hsuan Tammy
2004-08	When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements	Chang, Chingching; 張卿卿
2014	When New Commercials do not Meet Expectations	張卿卿; Chang, Ching-Ching
2010	Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.	Chang, Chingching; 張卿卿