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    DateTitleAuthors
    2016-01 1968-1978年臺灣《婦女雜誌》的女性論述建構 孫秀蕙
    1997-07 1995年三屆立法委員選舉三黨新聞發佈策略分析 鄭自隆
    1997-07 1995年三屆立法委員選舉三黨新聞發布策略分析 鄭自隆
    1997-03 1995年三屆立法委員選舉三黨新聞發布策略分析 鄭自隆
    1996-11 1995年三屆立法委員選舉政黨報紙競選廣告訊息與媒體策略分析 鄭自隆
    1996-04 1996年總統大選四組候選人文宣策略觀察 鄭自隆
    1999 1999 Internet User’s Selection of the Web, Catalogs and Retail Stores for Product Information: A Causal Modeling Approach 郭貞
    2000 2000年台灣總統大選競選文宣觀察 鄭自隆
    2000 2000年總統大選三組候選人電視廣告表現與文宣策略關聯性分析 鄭自隆
    2000 2000年總統大選候選人網站分析 鄭自隆
    2001-07 2000年總統大選候選人網站分析 鄭自隆; 刑縱任; 馬方哲; 戴文玲
    2003-01 2001年台北縣長選舉公關稿之議題設定研究：政治競選研說功能分析之應用 陳憶寧
    2002 2001 年台北縣長選舉公關稿之議題設定研究：政治競選言說功能分析取向之應用 陳憶寧
    2002-04 2001 年立法委員選舉各黨文宣策略分析 鄭自隆
    2002-03 2001 年選舉候選人網站內容分析及其效果撿驗研究 鄭自隆
    2006 2002年北高市長與議員選舉競選文宣觀察 鄭自隆
    2003-01 2002年北高市長選舉廣告不精采 鄭自隆
    2004-05 2004年台灣總統大選媒體表現檢討：社會責任論觀點 鄭自隆
    2021-01 2020年臺灣總統大選之議題數據分析 陳憶寧; Chen, Y. N. Katherine
    1992-01 2 屆國代選舉競選廣告策略方析 鄭自隆
    2000 90年代台灣公共關係研究之探討─版圖發展、變化與趨勢 黃懿慧
    2001-04 90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢 黃懿慧; Huang, Yi-Hui
    2007-12 95年度電視事業產業調查研究 鄭自隆
    2008-12 96年度電視事業產業調查研究 鄭自隆
    2004 A Chinese perspective of intercultural organization-public relationship 黃懿慧
    2003-07 A Chinese perspective of intercultural organization-public relationship 黃懿慧
    2009-07 A Comparative Analysis of the Female Images of Print Advertisements in Shanghai and Taiwan, 孫秀蕙
    2014 A comparative study of the relationship between mobile phone use and social capital among college students in Shanghai and Taipei 陳憶寧; Chen, Katherine Yi-Ning; Lo, V. H.; Wei, R.; Xu, X. G.; Zhang, G. L.
    2006-07 A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China 郭貞
    2023-07 A Content Analysis of Medical Discourse for Sexually Transmitted Diseases during the Japanese Period in Taiwan: Taking Advertisements of Syphilis Medicine as Examples 孫秀蕙; Sun, Hsiu-hui
    1999 A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State 張卿卿
    2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching; 張卿卿
    2004-01 Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies 張卿卿
    2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
    2000 Ad processing: the impact of country-of-origin schemata in different context 張卿卿
    2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
    2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿; Chang, Chingching
    2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
    2001 Advertising Education in Taiwan 陳文玲
    2001 Advertising in Taiwan Liu, Jeanne; 劉美琪
    2011-01 Affordances in Design Process," Proceedings of the Second International Conference on Creativity and Innovation in Design Chen, Li-Hao; 鄭霈絨; Pei-JungCheng
    2013-08 Affordances of Virtual Touch Button in User-Computer Interaction Chen, Li-Hao; 鄭霈絨; Pei-JungCheng
    1997 A Framework of Reverse Acculturation 陳文玲
    2013-03 Age matters: Short Message Service advertising reading behaviours 張郁敏; Chang, Yuhmiin
    1998-01 Agency practitioners` perceptions of professional ethics in Taiwan Chen, Amber Wenling; Liu, Jeanne Mei-Chyi; 陳文玲; 劉美琪
    2010 Ambivalent Attitudes and Persuasion Chang, Chingching; 張卿卿
    2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
    2018-08 Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition 張卿卿; Chang, Chingching
    2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei

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