English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51713144      Online Users : 178
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/48415
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/48415


    Title: 90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢
    Other Titles: Public Relations Research in Taiwan in 1990s-- Domain and Trend
    Authors: 黃懿慧
    Huang, Yi-Hui
    Keywords: 公關研究;公關論文;公關學門;趨勢探討;內容分析;台灣;90年代
    public relations research;public relations discipline;1990s;Taiwan;content analysis
    Date: 2001-04
    Issue Date: 2010-11-23 04:08:28 (UTC+8)
    Abstract: 本文旨於了解90年代台灣公共關係研究之版圖、變化,並進行趨勢探討。本研究針對國內144篇公關期刊論文與碩博士論文進行內容分析,探討面向包含︰研究屬性、研究主題、理論學派與研究方法。主要研究結果發現如下︰1) 90年代公關論文數量逐年快速成長,後半期的成長速度尤其明顯;2)公關研究主題涵蓋面廣,包括管理、實務、專業議題以及學術主題;惟研究目的趨向應用性與市場性,基礎性及理論性之研究逐年式微,學門正當性問題面臨考驗;3) 管理學派係90年代公關論文的主流理論典範,中後期「整合行銷傳播」學派躍升為第二重要典範;4)公關論文實證性高,研究方法以量化研究為主,約佔六成,質性研究三成,多重資料蒐集則佔一成之比例。
    The purpose of this paper is to explore the domain and trend of public relations research in Taiwan in 1990s. 144 public relations journal articles, theses and dissertations were content-analyzed. The following four issues were examined: research purpose, research topic, theoretical paradigm and research method. Major findings are as followed. First, the number of public relations research has been increasing rapidly within the past ten years, especially in the most recent five years. Second, the research topics include public relations management, public relations practice, professional issues of public relations, and theoretical concepts. The direction of public relations researches, however, was found toward practical-oriented. Third, the management paradigm was the major perspective adopted by the public relations research examined, followed by integrated marketing communication perspective. Last, quantitative method was the dominant manner of data collection (60 percent), followed by qualitative method (30 percent), and triangulation method (10 percent).
    Relation: 新聞學研究, 67, 51-86
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    67_04.pdf2312KbAdobe PDF21609View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback