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    Showing items 151-200 of 527. (11 Page(s) Totally)
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    DateTitleAuthors
    2013-04 Predicting mobile news use among college students: The role of press freedom in four Asian cities 陳憶寧; Chen, Yi-Ning Katherine
    2020 Press Systems, Freedom of the Press and Credibility: A Comparative Analysis of Mobile News in Four Asian Cities 陳憶寧; Chen, Yi-NIng Katherine; Wei, Ran; Lo, Van-Hwei; Tandoc, Edson; Zhang, Gouliang
    2003-06 PRSA: Scale development for exploring the cross-cultural impetus of public relations strategies 黃懿慧
    2009-02 Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes Chang, Chingching; 張卿卿
    1994-09 Race Difference in the Formation of Patriotism, Anti-Communism and Political Alienation 郭貞; Kuo, Cheng
    2007-12 Relational communication in computer-mediated interaction revisited: Three studies comparing participant-observer perspectives. 林淑芳; Ramirez, Jr., A.; Zhang, S.; McGrew, C.; Lin, Shu-Fang; Lin, Shu-Fang
    2003 Relative judgments in competitive contexts Chang, Chingching; 張卿卿
    2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
    2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    2008-08 Revisiting interpersonal media competition: The gratification niches of instant messaging, email, and the telephone. 林淑芳; Ramirez, Jr., A.; Dimmick, J.; Feaster, J.; Lin, Shu-Fang; Lin, Shu-Fang
    2009-01 Roles of Referring-Sketching Action for the Design Ideation 鄭霈絨; Cheng, Pei-Jung; Yen, Jen
    2013-02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
    2006-03 Seeing the small picture: Ad-self versus ad-culture congruency in international advertising Chang, Chingching; 張卿卿
    2006 See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
    2002 Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching; 張卿卿
    2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿; Chang, Chingching
    2012 Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk 林穎青; Lin, Ying-Ching; Chang, Chiu-chi Angela; Lin, Yu-Fang
    2019-09 Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication 張卿卿; Chang, Chingching
    2001-06 Should a public relations code of ethics be enforced? 黃懿慧
    1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching; 張卿卿
    2011-12 Social capital, human capital, and career success in public relations in Taiwan 陳憶寧; Chen, Yi-Ning
    2012-05 Social networking and adjustments among international students 林日璇; Lin, Jih-Hsuan; Peng, Wei; Kim, M.; Kim, S.; LaRose, R.
    2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
    2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇; Lin, Jih-Hsuan Tammy; Wu, Dai-Yun; Tao, Chen-Chao
    2018-09 So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game 林日璇; Lin, Jih-Hsuan Tammy; Wu, Dai-Yun; Tao, Chen-Chao
    2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    2019-05 Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being 林日璇; Lin, J.-H. Tammy
    2019-07 Taiwanese university students’ smartphone use and the privacy paradox 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho
    2004-07 Television and Web advertising synergies 張郁敏; Chang, Yuhmiin
    1993-01 The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison 郭貞; Kuo,Cheng
    2019-03 The common player-avatar interaction scale (cPAX) : Expansion and cross language Validation 林日璇; Lin, J.-H.*; Banks, J.*; Bowman, N.; Pietschmann, D.; Wasserman, J.
    2015 The Contributions of Graphic and Enactive Realism to Enjoyment and Effort in Active Video Games 林日璇; Lin, Jih-Hsuan; Peng, Wei
    2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿; Chang, Chingching
    2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    2004-04 The effect of new networks on U.S. TV diversity. Journal of Media Economics 林淑芳; McDonald, Daniel G.; Lin, Shu-Fang
    2000 The effect of personality differences on product evaluations 張卿卿
    2011-12 The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads Chang, Chingching; 張卿卿
    2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
    2010-12 The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies Chang, Chingching; 張卿卿
    2011-08 The effects of the number of product subcategories on perceived variety and shopping experience in an online store Chang, Chingching; 張卿卿
    2013 The face value of foreign currency on consumer price perception—The moderating effect of product substitution 林穎青; Fang, Shiuan-Huei; Lin, Ying-Ching; Fang, Shiuan-Huei
    2010-10 The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis Sun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬
    1993-10 The Formation of Egalitarian Orientations Among The Working Class and Nonworking Class: A Differential Socialization Process Approach 郭貞
    2001 The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching; 張卿卿
    1999 The impact of perceived channel utilitise shopping orientations and demographics on the consumer`s online buying behavior 郭貞; 李海容; Martha Russel
    2013-05 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2013-08 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching; 張卿卿

    Showing items 151-200 of 527. (11 Page(s) Totally)
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