政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/116411

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 115256/146303 (79%)
造訪人次 : 54518164 線上人數 : 13

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/116411

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/116411

題名:	Stop playing with your food! A comparison of for-profit and non-profit food related advergames
作者:	林芝璇 Cicchirillo, Vincent Lin, Jhih-Syuan
貢獻者:	廣告系
日期:	2011
上傳時間:	2018-03-21 17:35:16 (UTC+8)
摘要:	In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations` web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations.
關聯:	Journal of Advertising Research, Vol.51, No.3, pp.484-498
資料類型:	article
DOI 連結:	https://doi.org/10.2501/JAR-51-3-484-498
DOI:	10.2501/JAR-51-3-484-498
顯示於類別:	[廣告學系] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML2	515	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

資料載入中.....