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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/50957

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50957

Title:	品牌發展環境之比較研究─以台灣與中國為例 A comparative analysis on branding environment: on the cases of Taiwan and China
Authors:	鍾正峰 Chung, Allen
Contributors:	吳文傑 Wu, Jack 鍾正峰 Chung, Allen
Keywords:	品牌比較研究 branding comparative analysis
Date:	2010
Issue Date:	2011-09-29 18:20:15 (UTC+8)
Abstract:	This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market. It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise. Ch 1 Introduction………………………………………………………....4 1.1 Objective of the study………………………………………….4 1.2 Structure………………………………………………………..5 Ch 2 Branding Environment of Taiwan………………………………….6 2.1 Key Players……………………………………………………..6 2.2 Main Activities………………………………………………...10 Ch 3 Branding Environment of China…………………………………..17 3.1 Key Players…………………………………………………….17 3.2 Main Activities………………………………………………...19 Ch 4 Comparative Analysis……………………………………………..24 4.1 Similarities……………………………………………………..24 4.2 Dissimilarities………………………………………………….24 Ch 5 Recommendations and Conclusion ……………………………….28 Reference ……………………………………………………………….32
Reference:	[1] Taiwan External Development Council. 99年度各國品牌政策研究 [2] Taiwan External Development Council. 98年度各國品牌政策研究 [3] 品牌台灣網站 http://brandingtaiwan.org [4] 智融集團 http://www.idsoftcapital.com.tw [5] 品牌中國網 http://www.brandcn.com/ [6] 中國品牌經理人協會 http://manager.brandcn.com/ [7] 中華民國貿促會 http://www.ccpit.org/about/ [8] 品牌中國 http://baike.baidu.com/view/228557.htm [9] 中華老字號 http://baike.baidu.com/view/47012.htm#6 [10] Best Chinese Brands 2010 http://www.interbrand.com/Libraries/Files/328_Best_China_Brands_2010_Release_pdf.sflb.ashx [11] 台灣精品品牌協會 http://teba.org.tw/index.asp
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 97933001 99
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0097933001
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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