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    题名: 品牌發展環境之比較研究─以台灣與中國為例
    A comparative analysis on branding environment: on the cases of Taiwan and China
    作者: 鍾正峰
    Chung, Allen
    贡献者: 吳文傑
    Wu, Jack
    鍾正峰
    Chung, Allen
    关键词: 品牌
    比較研究
    branding
    comparative analysis
    日期: 2010
    上传时间: 2011-09-29 18:20:15 (UTC+8)
    摘要: This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market.
    It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise.
    Ch 1 Introduction………………………………………………………....4
    1.1 Objective of the study………………………………………….4
    1.2 Structure………………………………………………………..5

    Ch 2 Branding Environment of Taiwan………………………………….6
    2.1 Key Players……………………………………………………..6
    2.2 Main Activities………………………………………………...10

    Ch 3 Branding Environment of China…………………………………..17
    3.1 Key Players…………………………………………………….17
    3.2 Main Activities………………………………………………...19

    Ch 4 Comparative Analysis……………………………………………..24
    4.1 Similarities……………………………………………………..24
    4.2 Dissimilarities………………………………………………….24

    Ch 5 Recommendations and Conclusion ……………………………….28
    Reference ……………………………………………………………….32
    參考文獻: [1] Taiwan External Development Council. 99年度各國品牌政策研究
    [2] Taiwan External Development Council. 98年度各國品牌政策研究
    [3] 品牌台灣網站 http://brandingtaiwan.org
    [4] 智融集團 http://www.idsoftcapital.com.tw
    [5] 品牌中國網 http://www.brandcn.com/
    [6] 中國品牌經理人協會 http://manager.brandcn.com/
    [7] 中華民國貿促會 http://www.ccpit.org/about/
    [8] 品牌中國 http://baike.baidu.com/view/228557.htm
    [9] 中華老字號 http://baike.baidu.com/view/47012.htm#6
    [10] Best Chinese Brands 2010 http://www.interbrand.com/Libraries/Files/328_Best_China_Brands_2010_Release_pdf.sflb.ashx
    [11] 台灣精品品牌協會 http://teba.org.tw/index.asp
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933001
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933001
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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