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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/50957


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50957


    Title: 品牌發展環境之比較研究─以台灣與中國為例
    A comparative analysis on branding environment: on the cases of Taiwan and China
    Authors: 鍾正峰
    Chung, Allen
    Contributors: 吳文傑
    Wu, Jack
    鍾正峰
    Chung, Allen
    Keywords: 品牌
    比較研究
    branding
    comparative analysis
    Date: 2010
    Issue Date: 2011-09-29 18:20:15 (UTC+8)
    Abstract: This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market.
    It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise.
    Ch 1 Introduction………………………………………………………....4
    1.1 Objective of the study………………………………………….4
    1.2 Structure………………………………………………………..5

    Ch 2 Branding Environment of Taiwan………………………………….6
    2.1 Key Players……………………………………………………..6
    2.2 Main Activities………………………………………………...10

    Ch 3 Branding Environment of China…………………………………..17
    3.1 Key Players…………………………………………………….17
    3.2 Main Activities………………………………………………...19

    Ch 4 Comparative Analysis……………………………………………..24
    4.1 Similarities……………………………………………………..24
    4.2 Dissimilarities………………………………………………….24

    Ch 5 Recommendations and Conclusion ……………………………….28
    Reference ……………………………………………………………….32
    Reference: [1] Taiwan External Development Council. 99年度各國品牌政策研究
    [2] Taiwan External Development Council. 98年度各國品牌政策研究
    [3] 品牌台灣網站 http://brandingtaiwan.org
    [4] 智融集團 http://www.idsoftcapital.com.tw
    [5] 品牌中國網 http://www.brandcn.com/
    [6] 中國品牌經理人協會 http://manager.brandcn.com/
    [7] 中華民國貿促會 http://www.ccpit.org/about/
    [8] 品牌中國 http://baike.baidu.com/view/228557.htm
    [9] 中華老字號 http://baike.baidu.com/view/47012.htm#6
    [10] Best Chinese Brands 2010 http://www.interbrand.com/Libraries/Files/328_Best_China_Brands_2010_Release_pdf.sflb.ashx
    [11] 台灣精品品牌協會 http://teba.org.tw/index.asp
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933001
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933001
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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