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    日期题名作者
    1997-03 1995年三屆立法委員選舉三黨新聞發布策略分析 鄭自隆
    1999 1999 Internet User’s Selection of the Web, Catalogs and Retail Stores for Product Information: A Causal Modeling Approach 郭貞
    2000 2000年台灣總統大選競選文宣觀察 鄭自隆
    2000 2000年總統大選三組候選人電視廣告表現與文宣策略關聯性分析 鄭自隆
    2000 2000年總統大選候選人網站分析 鄭自隆
    2002 2001 年台北縣長選舉公關稿之議題設定研究：政治競選言說功能分析取向之應用 陳憶寧
    2002-04 2001 年立法委員選舉各黨文宣策略分析 鄭自隆
    2002-03 2001 年選舉候選人網站內容分析及其效果撿驗研究 鄭自隆
    2004-05 2004年台灣總統大選媒體表現檢討：社會責任論觀點 鄭自隆
    2021-01 2020年臺灣總統大選之議題數據分析 陳憶寧; Chen, Y. N. Katherine
    2000 90年代台灣公共關係研究之探討─版圖發展、變化與趨勢 黃懿慧
    2003-07 A Chinese perspective of intercultural organization-public relationship 黃懿慧
    2009-07 A Comparative Analysis of the Female Images of Print Advertisements in Shanghai and Taiwan, 孫秀蕙
    2006-07 A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China 郭貞
    2023-07 A Content Analysis of Medical Discourse for Sexually Transmitted Diseases during the Japanese Period in Taiwan: Taking Advertisements of Syphilis Medicine as Examples 孫秀蕙; Sun, Hsiu-hui
    1999 A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State 張卿卿
    2004-01 Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies 張卿卿
    2000 Ad processing: the impact of country-of-origin schemata in different context 張卿卿
    2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿; Chang, Chingching
    2001 Advertising Education in Taiwan 陳文玲
    2011-01 Affordances in Design Process," Proceedings of the Second International Conference on Creativity and Innovation in Design Chen, Li-Hao; 鄭霈絨; Pei-JungCheng
    2013-08 Affordances of Virtual Touch Button in User-Computer Interaction Chen, Li-Hao; 鄭霈絨; Pei-JungCheng
    1997 A Framework of Reverse Acculturation 陳文玲
    2010 Ambivalent Attitudes and Persuasion Chang, Chingching; 張卿卿
    2003 A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2020-08 Analysis of campaign issue dynamics 陳憶寧; Chen, Yi Ning
    2019-11 An analysis of false claims in Taiwan`s newspaper nutritional products advertisements during the colonial period 孫秀蕙; Sun, Hsiu-Hui
    2019-06 An analysis of false claims in Taiwan’s newspaper nutritional products advertisements during the colonial period 孫秀蕙
    2019-06 An analysis of "pseudoscience" in Taiwan`s newspaper medicine advertisements during the colonial period 孫秀蕙; Sun, Hsiu-Hui
    2004-07 An Exploratory Study of An Emerging Businesson the Internet：Online Fortune Telling and Horoscope Reading 郭貞
    2010-06 An Eye-tracking Study of the Impact of Graphic Warnings Labels on Smokers in Taiwan 賴建都; Li, Pei-Fen
    2000 A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan 郭貞
    2001-07 A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US 郭貞; 李海容; 黃振家
    2012-07 A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978 孫秀蕙; 陳儀芬
    2012-12 Applicability of affordance concept in user-computer interaction Chen, Li-Hao; Huang, Hsinfu; 鄭霈絨; Pei-JungCheng
    1998 Association for Education in Journalism and Mass Communication 張卿卿
    2005-08 A study of journalists` perception of candidates` websites and their relationships with the campaign organization in Taiwan`s 2004 presidential election 陳憶寧
    2019-01 A study of privacy behavior of Taiwan Facebook users after the Cambridge Analytica scandal 陳憶寧; Chen, Y.N. Katherine; 溫嘉禾
    2018-11 A Study of the Elderly’s Using Intention and Operating Behavior on Smart Mobile Devices Fan, Ya-Fen; 鄭霈絨; Pei-JungCheng
    2016-02 A Study of the Style of Digital Sketch Pens Used by Children Sung, Chih-Kai; Chen, Tung-Hsun; 鄭霈絨; Pei-JungCheng
    2013-08 A Study on the Interactive Interface of Mind-mapping Apps Based on User Experience Cheng, Yi-Chun; 鄭霈絨; Pei-JungCheng
    2016-02 A Study on the Relationship between the Personified Roles’ Postures and the Interaction with the Main Character in Eastern and Western 2D Animated Movies Cai, Nian-Jhen; Chang, Tsai-Ping; 鄭霈絨; Pei-JungCheng
    2009-09 A Study on the Visual Presentation of Humanized Devils in Illustration Design Leong, Sao-Fan; 鄭霈絨; Pei-JungCheng
    2003 Attribute Agenda Setting Function of the Press and the Public`s Perception of Candidates in a Local Election in Taiwan 陳憶寧
    2003-05 Attribute Agenda Setting Function of the Press and the Public`s Preception of Candidates in Taipei County Chief Election 陳憶寧
    2009-07 Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors 孫秀蕙
    1992-04 Buying for Name Brand Social Approval or Fashion: A Social Learning Approach 郭貞
    2007-05 Candidate Agenda Setting in the 2004 Taiwanese Presidential Election 陳憶寧
    2004-01 Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs 張卿卿
    1999 Channel selection of the internet users in Taiwan for shopping and buying 郭貞

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