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    Showing items 51-75 of 375. (15 Page(s) Totally)
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    DateTitleAuthors
    2015-05 Children’s intuitive and post use assessment of electronic drawing pens made for children Chen, Tung-Hsun; 鄭霈絨; Pei-JungCheng
    2006 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion 張卿卿
    1996 CIES:A Knowledge-Based Approach to Monitoring Competitive Dymamic 祝鳳岡
    2003-03 CMSA: A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
    2011-03 College Students’ Pseudo-Science Beliefs, Scientific Literacy, and Media Literacy Wang, Chenyi; Cheng, I-Huei
    2002-05 Consumer Styles of On-line Shoppers on Taiwan 郭貞
    2001-05 Converging paradigms? Analysis of trends in theoretical approaches to public relations 黃懿慧
    1999-01 Creative Development for digital Artist TBA Horizon 2000 賴建都
    2005-05 Crisis Communicative Strategies: Category, Continuum, and Application. Huang, Yi-Hui; Lin Y. H.; 黃懿慧
    2019-11 Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media 鄭怡卉; Cheng, I-Huei
    2000-06 Cultural aspect of organization-public relationships 黃懿慧
    2010 Cultural Differences in Ad Persuasion Chang, Chingching; 張卿卿
    2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    1999 Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores 郭貞
    2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
    2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    2015-11 Dissimilarities between referencing printed and online materials in the ideation 鄭霈絨; Pei-JungCheng; Chen, Li-Hao
    2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    1997 Empirical Study on Human Resources Management of International Joint Ventures 祝鳳岡
    2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿

    Showing items 51-75 of 375. (15 Page(s) Totally)
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