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    日期題名作者
    2012-12 Establishing the structure of interactive touch advance organizer for School-age Children Huang, Hsinfu; 鄭霈絨; Pei-JungCheng; Hu, Hui-Jiun
    2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉
    2008-08 Ethics of Antismoking PSAs 鄭怡卉
    2006 Evolution from Foods Products to Services Products in T-commerce ：A Case Study of Eastern Home Shopping Network in Taiwan 祝鳳岡
    1996 Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan 郭貞
    2017-06 Exploring Consumers` Trust Difference between Shopping on Website and Mobile App Service Process Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    2019-01 Exploring factors affecting college students’ mobile news consumption in four Asian Cities: 2010-2011 and 2017-2018. 陳憶寧; Chen, Y.N. Katherine; Lo, V-H; Wei, R.; Tandoc, E.; Zhang, G-L
    1995-08 Exploring the Consumer Style of Youths in China 郭貞
    2016-12 Exploring the memory network change in synergy: The effect-based concept map approach 張郁敏; Chang, Yuhmiin
    2023-08 Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow 張郁敏; Chang, Yuhmiin
    2016-02 Exploring the Relationship between the Appearance Design and Personality Expression of the Personified Characters in Eastern and Western 2D Animated Film Chang, Tsai Ping; 鄭霈絨; Pei-JungCheng
    2009-05 Eye Tracking for Visual Communication 賴建都
    2005-05 Factors Affecting Relational Outcomes in Corporate Crises: From Organizational Reputation and Crisis Communicative Strategy to Form of Crisis Response 黃懿慧
    2008-05 Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s 孫秀蕙; Sun, Hsiu-Hui
    2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    2019-01 How Does ‘IDEATOR’ Work for Designers in the Ideation? 鄭霈絨; Pei-JungCheng
    2021-07 How Do individuals’ world views shape their perceptions of AI 陳憶寧; Chen, Y. N. Katherine
    2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    2013-08 How the Designers` Keyword Thinking Influences on their Ideation 鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao; Cheng, Yi-Chun
    2013-08 How the Plan of Shapes and Colors for the Notification Icons of Social Networking Websites Influences on Users` Priority Response Order Guo, Jin-Cu; 鄭霈絨; Cheng, Pei-Jung
    2018-05 Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising 張郁敏; Chang, Yuhmiin
    2006-07 Increasing mental health literacy via narrative advertising 張卿卿

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