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| Title: | 豆豆冰沙：泰國世代相傳的豆乳甜品
Doudou Bingsha: Soybean-based Dessert for Every Generation in Thailand |
| Authors: | 黃玉蓮
Patjaroenrungruang, Benjaporn |
| Contributors: | 張大為
Chang, David
黃玉蓮
Benjaporn Patjaroenrungruang |
| Keywords: | 黃豆
豆漿
甜點
健康
泰國
Soybean
Soymilk
Desserts
Healthy
Thailand |
| Date: | 2022 |
| Issue Date: | 2022-07-01 16:17:58 (UTC+8) |
| Abstract: | Thailand has experienced two significant changes in recent years: rising health consciousness and the emergence of an aging society. This trend presents Doudou Bingsha with the opportunity to enter the dessert business and establish a soybean-based dessert shop in Bangkok.
Soybean has long been a staple in Thai cooking. It is well-known as a nutrient-dense food that benefits people of all ages, from children to the elderly. The business plans to offer healthy desserts made from soybeans to delight consumers while promoting a healthier lifestyle.
This thesis starts with a discussion about the business structure using the business model canvas, followed by the viability of the business opportunity by examining the business`s internal and external elements. The findings of a SWOT and Porter`s Five Forces analysis and an evaluation of the business plan`s projected five-year financial revenue reveal that this is a viable business prospect worth investing in. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933047 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109933047 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200536 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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