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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/140643


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140643


    Title: 豆豆冰沙：泰國世代相傳的豆乳甜品
    Doudou Bingsha: Soybean-based Dessert for Every Generation in Thailand
    Authors: 黃玉蓮
    Patjaroenrungruang, Benjaporn
    Contributors: 張大為
    Chang, David
    黃玉蓮
    Benjaporn Patjaroenrungruang
    Keywords: 黃豆
    豆漿
    甜點
    健康
    泰國
    Soybean
    Soymilk
    Desserts
    Healthy
    Thailand
    Date: 2022
    Issue Date: 2022-07-01 16:17:58 (UTC+8)
    Abstract: Thailand has experienced two significant changes in recent years: rising health consciousness and the emergence of an aging society. This trend presents Doudou Bingsha with the opportunity to enter the dessert business and establish a soybean-based dessert shop in Bangkok.
    Soybean has long been a staple in Thai cooking. It is well-known as a nutrient-dense food that benefits people of all ages, from children to the elderly. The business plans to offer healthy desserts made from soybeans to delight consumers while promoting a healthier lifestyle.
    This thesis starts with a discussion about the business structure using the business model canvas, followed by the viability of the business opportunity by examining the business`s internal and external elements. The findings of a SWOT and Porter`s Five Forces analysis and an evaluation of the business plan`s projected five-year financial revenue reveal that this is a viable business prospect worth investing in.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933047
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109933047
    Data Type: thesis
    DOI: 10.6814/NCCU202200536
    Appears in Collections:[International MBA] Theses

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