政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140643

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140643

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题名:	豆豆冰沙：泰國世代相傳的豆乳甜品 Doudou Bingsha: Soybean-based Dessert for Every Generation in Thailand
作者:	黃玉蓮 Patjaroenrungruang, Benjaporn
贡献者:	張大為 Chang, David 黃玉蓮 Benjaporn Patjaroenrungruang
关键词:	黃豆豆漿甜點健康泰國 Soybean Soymilk Desserts Healthy Thailand
日期:	2022
上传时间:	2022-07-01 16:17:58 (UTC+8)
摘要:	Thailand has experienced two significant changes in recent years: rising health consciousness and the emergence of an aging society. This trend presents Doudou Bingsha with the opportunity to enter the dessert business and establish a soybean-based dessert shop in Bangkok. Soybean has long been a staple in Thai cooking. It is well-known as a nutrient-dense food that benefits people of all ages, from children to the elderly. The business plans to offer healthy desserts made from soybeans to delight consumers while promoting a healthier lifestyle. This thesis starts with a discussion about the business structure using the business model canvas, followed by the viability of the business opportunity by examining the business`s internal and external elements. The findings of a SWOT and Porter`s Five Forces analysis and an evaluation of the business plan`s projected five-year financial revenue reveal that this is a viable business prospect worth investing in.
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描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933047
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0109933047
数据类型:	thesis
DOI:	10.6814/NCCU202200536
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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