English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113484/144471 (79%)
Visitors : 51410470      Online Users : 722
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version

    Category

    Loading community tree, please wait....

    Year

    Loading year class tree, please wait....

    Items for Author "Sung, Yongjun"  

    Return to Browse by Author

    Showing 69 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 會議論文 2024-10 Chatbots with Swear Words? Examining the Effects of Humor and Aggressiveness on Consumer Responses 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu
    [傳播學院] 會議論文 2024-06 A Social Networks Approach to Understanding YouTubers: The Case of Government-Sponsored Videos in Taiwan 林芝璇; Lin, Jhih-Syuan
    [企業管理學系] 期刊論文 2024-06 社群媒體使用者之藝術美學資訊接收與內容分享：美學價值與社經地位之影響 陳冠儒; 蕭丞傑; Chen, Kuan-Ju; Hsiao, Cheng-Chieh
    [傳播學院] 專書/專書篇章 2024-01 Z 世代的流量密碼：青少年的網路影音使用及參與行為 林芝璇
    [傳播學院] 期刊論文 2023-07 The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae
    [企業管理學系] 會議論文 2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention 陳冠儒; 巫柏翰; Chen, Kuan-Ju; Wu, Po-Han
    [傳播學院] 會議論文 2023-07 Unfolding the Relationship-Building Potential of Brand Chatbots for Service Businesses 林芝璇; Lin, Jhih-Syuan (Elaine)
    [傳播學院] 期刊論文 2023-03 Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots 林芝璇; Lin, Jhih-Syuan (Elaine); Wu, Linwan
    [企業管理學系] 會議論文 2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity 陳冠儒; 陳姿伃; Chen, Kuan-Ju; Chen, Tzu-Yu
    [傳播學院] 期刊論文 2022-05 Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories 林芝璇; Lin, Jhih-Syuan (Elaine); Lu, Jia-Dai (Evelyn)
    [傳播學院] 期刊論文 2022-03 Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 期刊論文 2021-06 Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan
    [傳播學院] 期刊論文 2021-06 The role of construal fit in threat appeal to persuade young drivers not to text while driving 林芝璇; Lin, Jhih-Syuan; Lim, Dongjae (Jay) ; Chung, Un Chae ; Ko , Youngjee 
    [傳播學院] 會議論文 2021-06 The effect of communication apprehension on individual`s engagement with influencer communication 林芝璇; Lin, Jhih-Syuan
    [傳播學院] 期刊論文 2021-04 Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
    [經營管理碩士學程EMBA] 學位論文 2021 國際級品牌飯店服務創新策略研究-以國賓飯店集團為例 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 期刊論文 2020-06 Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan 陳冠儒; Chen, Kuan-Ju; Lee, Zon-Yau; Chu, Mei-Tai; Wang, Yu-Ting
    [企業管理學系] 會議論文 2020-05 Examining Consumers` Processing of Brand Personification Strategies through the Lens of Anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [傳播學院] 會議論文 2019-10 How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting
    [企業管理學系] 期刊論文 2019-08 Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement 陳冠儒; Chen, Kuan-Ju; Cheung, Hoi Ling
    [企業管理學系] 會議論文 2019-05 Influencer marketing in China: Examining the psychological mechanism of processing branded content in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 期刊論文 2019-03 Instagram使用動機對品牌參與之影響：以廣告價值為中介變數 陳冠儒; Chen, Kuan-Ju; 趙家彤; Chao, Chia-Tung
    [傳播學院] 會議論文 2019-01 Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation 林芝璇; Lin, Jhih-Syuan
    [企業管理學系] 期刊論文 2019 When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan; 林芝璇
    [企業管理學系] 期刊論文 2018-08 Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin; Chen, Kuan-Ju
    [廣告學系] 期刊論文 2018-07 Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai
    [企業管理學系] 會議論文 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2018-07 Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae
    [企業管理學系] 會議論文 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 會議論文 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2018 Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun
    [企業管理學系] 會議論文 2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    [企業管理學系] 期刊論文 2017-12 Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [廣告學系] 期刊論文 2017 Personality traits, motivations, and emotional consequences of social media usage 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath
    [企業管理學系] 會議論文 2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 陳冠儒; Chen, Kuan-Ju
    [廣告學系] 期刊論文 2017 Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I
    [企業管理學系] 期刊論文 2016-08 Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [廣告學系] 期刊論文 2016-05 Social television: Examining the antecedents and consequences of connected TV viewing 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 會議論文 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 期刊論文 2015-08 Would you be my friend? An examination of global marketers` brand personification strategies in social media 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
    [企業管理學系] 會議論文 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [廣告學系] 期刊論文 2015 The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation 林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
    [廣告學系] 期刊論文 2015 Would you be my friend? An examination of global marketers’ brand personification strategies in social media 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2014 Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Critical political economy on social media: The power of audience 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 The role of cultural identity in self-expressive identification on social media 陳冠儒; Chen, Kuan-Ju
    [廣告學系] 期刊論文 2013 To app or not to app: Engaging consumers via branded mobile apps 林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 A content analysis of replications in consumer behavior journals, 1992-2011 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
    [廣告學系] 期刊論文 2013 Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 會議論文 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 期刊論文 2012-05 What’s in a tweet? Foreign correspondents’ use of social media 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [廣告學系] 期刊論文 2012 The interplay of culture and situational cues in brand evaluations 林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
    [企業管理學系] 會議論文 2012 Breaking tweets: Foreign correspondents’ uses of Twitter 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 會議論文 2012 Evaluation of the theory of planned behavior 陳冠儒; Chen, Kuan-Ju
    [廣告學系] 期刊論文 2012 Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju
    [廣告學系] 期刊論文 2011 Actual self vs. avatar self: The effects of social contexts on self-expression 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2011 Are you following me? A content analysis of TV networks’ brand communication on Twitter 林芝璇; Lin, Jhih-Syuan; Peña, Jorge
    [企業管理學系] 會議論文 2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [廣告學系] 期刊論文 2011 Stop playing with your food! A comparison of for-profit and non-profit food related advergames 林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
    [廣告學系] 期刊論文 2010 Antecedents and consequences of cross-media usage: A study of a TV program`s official web site 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback