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政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/116491

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/116491

Title:	Actual self vs. avatar self: The effects of social contexts on self-expression
Authors:	林芝璇 Sung, Yongjun Moon, Jang Ho Kang, Mihyun Lin, Jhih-Syuan
Contributors:	傳播學院
Keywords:	avatar;self;Big-Five personality;virtual environment
Date:	2011
Issue Date:	2018-03-22 17:15:55 (UTC+8)
Abstract:	This paper investigates whether online social contexts can prime individuals to create avatars that emphasize particular characteristics and personality traits that are different from their actual selves. The results show that while the participants’ avatar personality ratings are correlated with their own personality ratings across the Big-Five personality dimensions, they still try to express personality characteristics that are somewhat different from their actual selves in virtual environment. Further, with respect to the relationship between avatar personality ratings (given by creators) and those by zero-acquaintances, no significant relationships were observed (with the exception of the Agreeableness dimension).
Relation:	Journal of Virtual Worlds Research, Vol.4, No.1, pp.4-21
Data Type:	article
DOI 連結:	https://doi.org/10.4101/jvwr.v4i1.1927
DOI:	10.4101/jvwr.v4i1.1927
Appears in Collections:	[廣告學系] 期刊論文

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