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    Items for Author "蔡孟君" 

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    Showing 11 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 期刊論文 2014-03 Position matters when we stand together: a linguistic perspective on composite brand extensions 蔡孟君; 樓永堅; 別蓮蒂; Kent B. Monroe; Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-Ti; Kent B. Monroe
    [企業管理學系] 期刊論文 2014-03 Position Matters When We Stand Together: A Linguistic Perspective on Composite Brand Extensions Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-Ti; Monroe, Kent B.
    [企業管理學系] 會議論文 2013 POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS Tsai, Meng-Chun; Monroe, Kent B.; Lou, Yung-Chien; Bei, Lien-Ti; 蔡孟君; 樓永堅; 別蓮蒂
    [企業管理學系] 會議論文 2008 Ingredient Branding Alliances: An Investigation of Brand Awareness and Feedback Effects Lou, Yung-Chien; Tsai, Meng-Chun; Yan, Xiu-Hua; 樓永堅; 蔡孟君
    [科技管理與智慧財產研究所] 學位論文 2023 基於BERT模型的專利相似度計算:以台灣金融科技專利為例 蔡孟純; Tsai, Meng-Chun
    [企業管理學系] 會議論文 2011 BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS Tsai, Meng-Chun; Bei, Lien-Ti; Monroe, Kent B.; Lou, Yung-Chien; 蔡孟君; 別蓮蒂; 樓永堅
    [企業管理學系] 會議論文 2011 MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? Tsai, Meng-Chun; Monroe, Kent B.; Lou, Yung-Chien; Bei, Lien-Ti; 蔡孟君; 樓永堅; 別蓮蒂
    [企業管理學系] 學位論文 2011 複合式品牌延伸之研究—語言學觀點 蔡孟君; Tsai, Meng Chun
    [企業管理學系] 期刊論文 2005-01 臺北市中大型劇場定位研究--多元尺度分析 樓永堅; Lou, Yung-Chien; Tsai, Meng-Chun
    [企業管理學系] 期刊論文 2011 Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions. Tsai, Meng-Chun; Lou, Yung-Chien; 別蓮蒂; Kent B. Monroe; Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-Ti; Kent B. Monroe
    [企業管理學系] 專書/專書篇章 2005 國立中正文化中心—實踐行銷概念的歷程 別蓮蒂; 蔡孟君; Bei, Lien-Ti

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