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政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 > Item 140.119/78147

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78147

Title:	POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS
Authors:	Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti 蔡孟君;樓永堅;別蓮蒂
Contributors:	企管系
Date:	2013
Issue Date:	2015-09-02 14:50:24 (UTC+8)
Abstract:	An abstract of the article "Position Matters When We Stand Together: Consumers` Perceptions of Composite Brand Extension Expressions" by Meng-Chun Tsai, Kent B. Monroe, Yung-Chien Lou and Lien-Ti Bei is presented.
Relation:	AMA Summer Educators` Conference Proceedings, 24, 181-182
Data Type:	conference
Appears in Collections:	[企業管理學系] 會議論文

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File	Description	Size	Format
181-182.pdf		101Kb	Adobe PDF2	766	View/Open

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