政大機構典藏-National Chengchi University Institutional Repository(NCCUR):作者相關文件
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    "鄭怡卉"的相關文件  

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    顯示 20 項.

    類別 日期 題名 作者 檔案
    [廣告學系] 期刊論文 2024-01 Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises 鄭怡卉; 汪家盈; Cheng, I-huei; Wang, Chia-yin
    [廣告學系] 期刊論文 2023-11 Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    [廣告學系] 期刊論文 2021-01 社群公關倫理的理論與實踐 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2020-07 社群媒體時代下的公關專業倫理:探討公關倫理核心價值與挑戰 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2013-07 新聞中的「偽科學」內容分析研究 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2013-07 Discovering the unexplored in science communication: Pseudoscience news Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
    [廣告學系] 期刊論文 2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2010-01 Assessing the TARES as an ethical model for antismoking ads Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2009-01 [書評], 危機傳播與溝通[評危機傳播與溝通:計畫、管理、與回應 柯姆斯著] 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2009 Do stronger links with practice make perfect? 鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
    [廣告學系] 期刊論文 2009 Do stronger links with practice make perfect?: A survey of advertising scholars de, Gregorio.; Cheng, I. Huei; 鄭怡卉
    [廣告學系] 期刊論文 2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    [廣告學系] 期刊論文 2008-10 Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars Cheng, I-Huei; Gregorio, Federico de
    [廣告學系] 期刊論文 2007-08 [書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二) 鄭怡卉; Cheng, I-Huei
    [廣告學系] 期刊論文 2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women 鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
    [廣告學系] 期刊論文 2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    [廣告學系] 期刊論文 2004 The Role of Clients in the Public Relations Campaigns Course 鄭怡卉; Benigni, Vince; Cheng, I-Huei

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