政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Items for Author

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Items for Author

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Items for Author "鄭怡卉"

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Showing 20 items.

Collection	Date	Title	Authors	Bitstream
[廣告學系] 期刊論文	2024-01	Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises	鄭怡卉; 汪家盈; Cheng, I-huei; Wang, Chia-yin
[廣告學系] 期刊論文	2023-11	Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building	鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
[廣告學系] 期刊論文	2021-01	社群公關倫理的理論與實踐	鄭怡卉; Cheng, I-Huei
[廣告學系] 期刊論文	2020-07	社群媒體時代下的公關專業倫理：探討公關倫理核心價值與挑戰	鄭怡卉; Cheng, I-Huei
[廣告學系] 期刊論文	2013-07	新聞中的「偽科學」內容分析研究	鄭怡卉; Cheng, I-Huei
[廣告學系] 期刊論文	2013-07	Discovering the unexplored in science communication: Pseudoscience news	Cheng, I-Huei; 鄭怡卉
[廣告學系] 期刊論文	2012-10	Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality	Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
[廣告學系] 期刊論文	2012-08	Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance	Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
[廣告學系] 期刊論文	2011-01	Characteristics and Dimensions of Ethical Leadership in Public Relations	Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
[廣告學系] 期刊論文	2010-01	Assessing the TARES as an ethical model for antismoking ads	Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
[廣告學系] 期刊論文	2009-01	[書評], 危機傳播與溝通[評危機傳播與溝通：計畫、管理、與回應柯姆斯著]	鄭怡卉; Cheng, I-Huei
[廣告學系] 期刊論文	2009-05	The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing	Leshner, Glenn; Cheng, I-Huei; 鄭怡卉
[廣告學系] 期刊論文	2009	Do stronger links with practice make perfect?	鄭怡卉; Gregorio, Federico de; Cheng, I-Huei
[廣告學系] 期刊論文	2009	Do stronger links with practice make perfect?: A survey of advertising scholars	de, Gregorio.; Cheng, I. Huei; 鄭怡卉
[廣告學系] 期刊論文	2008-12	IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN	Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
[廣告學系] 期刊論文	2008-10	Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars	Cheng, I-Huei; Gregorio, Federico de
[廣告學系] 期刊論文	2007-08	[書評], 期待百家爭鳴的公關理論: 談公共關係理論(二)	鄭怡卉; Cheng, I-Huei
[廣告學系] 期刊論文	2006	The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women	鄭怡卉; Leshner, Glenn; Cheng, I-Huei; Song, Hyun Joo
[廣告學系] 期刊論文	2005	Going head to head: Content analysis of high profile conflicts as played out in the press	鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
[廣告學系] 期刊論文	2004	The Role of Clients in the Public Relations Campaigns Course	鄭怡卉; Benigni, Vince; Cheng, I-Huei

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