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    Items for Author "張卿卿"  

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    Showing 114 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 期刊論文 2020-05 How Morality Judgments Influence Humor Perceptions of Prankvertising 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2019-09 Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2019-05 Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process 張卿卿; Chang , Chingching; 張偉珊; Chang , Wei‐Shan; 游婉雲; Yu, Wan‐Yun
    [廣告學系] 期刊論文 2019-04 Model of Behavioral Strategies for Coping with Party Ambivalence 張卿卿; Chang , Chingching
    [廣告學系] 期刊論文 2018-08 Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2018-04 How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2017-10 A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2017 A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2016-12 線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2016-12 Methodological Issues in Advertising Research: Current Status, Shifts, and Trends 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2016-08 Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2015-10 Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings Chang, Ching ching; 張卿卿
    [廣告學系] 期刊論文 2015-07 Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2015 Before–after appeals: a dual-route effect model Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2015 Endorsements move students to choose candidate Wei, Ran1 wei; Lo, Ven-hwei; Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2014 Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions 張卿卿; 魏然; 羅文輝; Chang, Ching-Ching; Ran, Wei; Lo, Ven-Hwei
    [廣告學系] 期刊論文 2014 Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example 張卿卿; Chang, Ching-Ching
    [廣告學系] 期刊論文 2014 When New Commercials do not Meet Expectations 張卿卿; Chang, Ching-Ching
    [廣告學系] 期刊論文 2014 Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework 張卿卿; Chang, Ching-Ching
    [廣告學系] 期刊論文 2014 Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News 張卿卿; Chang, Ching-Ching
    [廣告學系] 期刊論文 2013-08 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2013-05 The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2013-02 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
    [廣告學系] 期刊論文 2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2012-03 Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2012-12 The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model Chang, Ching-Ching; 張卿卿
    [廣告學系] 期刊論文 2012-06 科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響－以科學知識觀點與認知基模理論來探討 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2012-04 The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2012-03 Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿
    [廣告學系] 期刊論文 2012 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2011-12 The effects of ad-induced and context-induced affect on on-line and off-line judgments of health ads Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2011-12 Opinions from Others Like You: The Role of Perceived Source Similarity Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2011-12 Feeling Ambivalent about Going Green: Implications for Green Advertising Processing Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2011-09 The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2011-08 The effects of the number of product subcategories on perceived variety and shopping experience in an online store Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2011-03 Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2010-12 The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2010 台灣選舉中的競選廣告與議題/特質所有權認知 張卿卿
    [廣告學系] 期刊論文 2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2010 Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2009-12 競選廣告之效果探討：以議題所有權策略為例 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2009-02 Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2009-01 Effectiveness of promotional premiums: The moderating role of affective state in different contexts Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2009 Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising 張卿卿
    [廣告學系] 期刊論文 2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2009 Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2008-01 Ad Framing Effects For Consumption Products: An Affect Priming Process Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2008 Increasing mental health literacy via narrative advertising Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2008 The Effectiveness of Using a Global Look in an Asian Market Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2008 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2007-12 Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication Chang, Chingching
    [廣告學系] 期刊論文 2007-10 Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2007-10 The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives Chang, Chingching; Lo, Ven-Hwei; 張卿卿; 羅文輝
    [廣告學系] 期刊論文 2007-07 情境引發情感對於高低涉入商品廣告效果之影響 張卿卿
    [廣告學系] 期刊論文 2007-03 The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategies Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
    [廣告學系] 期刊論文 2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    [廣告學系] 期刊論文 2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    [廣告學系] 期刊論文 2007 Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
    [廣告學系] 期刊論文 2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
    [廣告學系] 期刊論文 2006-12 Cultural masculinity/femininity influences on ad appeals 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2006-03 Beating the news blues: Mood repair through exposure to advertising Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2006-03 Seeing the small picture: Ad-self versus ad-culture congruency in international advertising Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2006-01 網路的功與過：網路使用與政治參與及社會資產關係的探討 張卿卿
    [廣告學系] 期刊論文 2006-01 Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2006 Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2006 See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
    [廣告學系] 期刊論文 2006 The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2006 Context-induced and ad-induced affect: Individual differences as moderators Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2005-01 從菸品廣告內容看菸商的說服企圖 張卿卿
    [廣告學系] 期刊論文 2005-01 Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
    [廣告學系] 期刊論文 2004-08 When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2004-07 如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果 郭貞; 張卿卿; Kuo, Cheng; Chang, Ching-Ching
    [廣告學系] 期刊論文 2004-07 廣告與自我一致性效果 張卿卿; Chang, Ching-Ching
    [廣告學系] 期刊論文 2004-01 從性別差異與產品態度確定性高低來探討廣告框架效果 張卿卿; Chang, Ching-Ching
    [廣告學系] 期刊論文 2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2004 Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2004 Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2004 Competitive Paper Session: Family and Gender Issues Shoham, Aviv; Rose, Gregory M.; Bakir, Aysen; Meng, Lufang; Brembeck, Helene; Mandrik, Carter A.; Fern, Edward F.; Bao, Yeqing; Chang, Chingching; Cook, Daniel Thomas; Kim, Jonathan S.; Baek, Seung; Cho, Sungbin; Mulvey, Michael S.; Stern, Barbara B.; McLoughlin, Damien; Easton, Geoff; Wakefield, Kirk L.; Stone, George W.; Anderson, Laurel; 張卿卿
    [廣告學系] 期刊論文 2003-10 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線準上實驗 郭貞; 張卿卿; Kuo, Cheng; Chang, Chingching
    [廣告學系] 期刊論文 2003-05 學術國際化個人之路 張卿卿
    [廣告學系] 期刊論文 2003-03 健康訊息效果/效益評估用於菸害防制宣導的芻議 張卿卿
    [廣告學系] 期刊論文 2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2003 Relative judgments in competitive contexts Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2003 Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2002-11 大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係 張卿卿; Chang, Chingching
    [廣告學系] 期刊論文 2002-01 競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例 張卿卿
    [廣告學系] 期刊論文 2002 Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison 張卿卿; Tsao J.; Chang C.
    [廣告學系] 期刊論文 2002 Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2001 The impact of emotion elicited by political advertising on candidate evaluations Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 2000-01 美國政治競選廣告效果研究的回顧 張卿卿
    [廣告學系] 期刊論文 2000 The effect of personality differences on product evaluations 張卿卿
    [廣告學系] 期刊論文 2000 Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 1999-05 女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例 張卿卿
    [廣告學系] 期刊論文 1999-01 政治競選廣告對選民議題設定與預示的效果 張卿卿
    [廣告學系] 期刊論文 1998-05 廣告中的理想自我概念:自我追逐的目標抑或自我貶抑的肇因? 張卿卿
    [廣告學系] 期刊論文 1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching; 張卿卿
    [廣告學系] 期刊論文 1997 Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿
    [廣告學系] 期刊論文 1995-08 Effects of gender schematic processing on the reception of political commercials for men and women candidates Hitchon, Jacqueline C.; Chang, Chingching; 張卿卿
    [新聞學系] 期刊論文 2009 政論性談話節目影響之探討 羅文輝; 張卿卿
    [新聞學系] 期刊論文 2007-10 追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿; 羅文輝
    [新聞學系] 期刊論文 2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
    [選舉研究 TSSCI] 期刊論文 2002-05 競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例 張卿卿; Chang, Chingching

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