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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/90025


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    題名: 「產品特質」、「訊息類型」與「企業行銷策略」關係之研究
    作者: 呂玉華
    貢獻者: 吳思華
    呂玉華
    日期: 1990
    1989
    上傳時間: 2016-05-03 14:09:25 (UTC+8)
    摘要: 論文提要
    參考文獻: 參考文獻
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    詹文男(民79):「我國個人電腦市場現況與展望」，資訊與電腦，五月號，頁29-30。
    廉祥源(民79):「糧食政策之演進與收購稻穀之改變」，農糧曆書，臺灣省政府糧食局，頁113-117。
    戴梅爾(民79):「電影行銷的來路去路」，長鏡頭，四月號，頁41-45。
    羅文坤(民75):行銷傳播學，三民書局。
    藍三印、羅文坤(民68):廣告心理學，台北天馬出版社。
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    Kolter, Philip(民77):Marketing Management,謝文雀、王又鵬、鄭偉慶合譯，行銷管理，台北:天一圖書公司，第六版。
    中華民國農業統計要覽(民78)，行政院農業委員會。
    中華民國電影年鑑編輯委員會(民79):「臺灣地區的電影事業現況」，中華民國電影年鑑，頁144-148。
    資訊傳真編輯部(民79):「PC發展現況與趨勢」，Infopro資訊傳真，三月號，頁84-86。
    臺灣糧食統計要覽(民79)，臺灣省政府糧食局。
    臺灣糧食(民69)，臺灣省政府糧食局。

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    描述: 碩士
    國立政治大學
    企業管理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002005230
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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