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    题名: 「產品特質」、「訊息類型」與「企業行銷策略」關係之研究
    作者: 呂玉華
    贡献者: 吳思華
    呂玉華
    日期: 1990
    1989
    上传时间: 2016-05-03 14:09:25 (UTC+8)
    摘要: 論文提要
    參考文獻: 參考文獻
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    楊景平(民78):「直銷、經銷、VAR,怎麼賣最有效」,資訊與電腦,五月號別刊,頁19-24。
    詹文男(民79):「我國個人電腦市場現況與展望」,資訊與電腦,五月號,頁29-30。
    廉祥源(民79):「糧食政策之演進與收購稻穀之改變」,農糧曆書,臺灣省政府糧食局,頁113-117。
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    藍三印、羅文坤(民68):廣告心理學,台北天馬出版社。
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    Kolter, Philip(民77):Marketing Management,謝文雀、王又鵬、鄭偉慶合譯,行銷管理,台北:天一圖書公司,第六版。
    中華民國農業統計要覽(民78),行政院農業委員會。
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    資訊傳真編輯部(民79):「PC發展現況與趨勢」,Infopro資訊傳真,三月號,頁84-86。
    臺灣糧食統計要覽(民79),臺灣省政府糧食局。
    臺灣糧食(民69),臺灣省政府糧食局。

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    描述: 碩士
    國立政治大學
    企業管理學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002005230
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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