| Reference: | 參考文獻
中文部份:
(一)書籍
1.何雍慶，周逸衡，行銷管理，初版，(台北:華泰書局)民國75年2月。
2.何培基，SAS/PC高等統計，(台北:松崗電腦圖書公司)民國77年12月。
3.林清山，多變項分析統計法，五版，(台北:華泰書局)民國77年9月)。
4.黃俊英，多變量分析統計法，三版，(台北:華泰書局)民國77年2月。
5.楊國樞，文祟一，吳聰賢，李亦園合編，社會及行為科學研究法，11版，(台北:東華書局)民國77年3月。
6.謝安田，企業研究芳法，增訂版(台北:謝安田)民國69年1月。
(二)論文
1.陳麗秋"心理與社會性變數對女性化妝品購買及使用行為之影響"台大商研所未出版碩士論文，民國72年。
2.張原淙，"唱片購買行為之研究"政大企研所未出版碩士論文，民國69年。
3.楊大陽，"台南市女性化妝品購買行為之研究"成大工管所未出版碩士論文，民國75年。
4.鄭銓泰，"台北市已婚婦女生活型態與媒體接觸行為之研究"，台大商研所未出現版碩士論文，民國70年。
5.劉懿寬，"生活型態研究在行銷規劃上之應用－－以香水做實證研究"成大工管所碩士論文，民國76年。
6.簡仁傑，"台北市男女保養化妝品使用者生活型態之研究"，政大企研所未出版碩士論文，民國75年。
(三)期刊
1.採訪組"為三千煩惱絲請命一漫談美容業的服務品質"品質雜誌，民國76年Vol.6No.9,pp.58-64。
2.詹文明，"從「單打獨鬥」到「聯合陣線」"，實業家，民國77年8月，pp.84-85.
3.錢姈姈，"生活型態研究之運用"，行銷與推銷，第65期(民國73年12月),pp.30-34。
英文部份:
(一)書籍
1. Engel, James F., Blackwell, Roger D., and Miniard, Paul W., Consumer Behavior 5th ed. The Dryden Press(1986).
2. Kotler, Philip, Marketing Management: Analysis, Planning, Implementation, and Control, 6th ed. (Englewood Cliffs, N. J.: Prentice-Hall, Inc., 1988).
3. Schiffman, Leon G., and Leslie Lazar Kanuk, Consumer Behavior, 2nd ed. (台北：雙葉書局翻版，1983)。
(二 )期刊
1. Demby, "Psychographics and From Whence It Came", in William D. Wells (ed.), Life Style and Psychographics (Chicago: AMA 1974) pp.22-28.
2. Everett, Rogers and Catano, David G. "Methods of Measuring Opinion Leadership" Public Opinion Quarterly ( Fa 1 1, 1962), p. 437.
3. Reynolds, Fred D. and Darden, William R. "Construing Life Style and Psychographics", in William D. Wells, ed. Life Style and Psychographics (Chicago: AMA, 1974) pp.74-76.
4. Green, Paul E. "A New Approach to Market Segmentating" Business Horizens, Vol. 20, (Feb. 1977) pp.61-63.
5. Assael, Henry A. and Marvin, Roslol JR.,: Approaches to Market Segmentation Analysis" Journal of Marketing Vol.40, (Oct. 1976), pp.67-76.
6. Myers, James J. and Alpert, mark I., "Determinant Buying Attitudes: Meaning and Measurement", journal of Marketing Vol. 32 (Oct. 1968) p.13.
7. Staffard, James E., "Effect of Group Influence on Consumer Brand Difference", Journal of Marketing Research, Vol.3 (Feb. 1966) pp.68~75.
8. Myers, Jomes H. and Robertson, Thomas S. "Dimensions of Opinion leadership" Journal of Marketing Research (Feb. 1972) p.45.
9. Mancuso, Joseph R. "Why Not Create Opinion leaders of New Product Introduction" Journal of Marketing Research, (July, 1969), p.20.
10. Plummer, Joseph T., "The Concept and Application of life style Segmentation" , Journal of Marketing, vol. 38 (Jan f I974) p.34.
11. King, Charles W. and John o. Summers. "Overlap of Opinion Leadership Across Consumer Product Categories" Journal of Marketing Research, Vol. 7, Feb. 1970, pp.43-50 .
12. Corey, Lawance G. "People who claim to be Opinion Leaders: Identifying their Characteristics by selfreport", Journal of Marketing (Oct. 1971), pp.48-51.
13. Raven, Margot "Science Reshapes the Face of Skincare", Drug Topics Vol.128, (Apr. 1984), pp.38-48.
14. Blattberg, Robert C. and Subrata, K. Sen.," Market Segmentation Using Mo,d els of Multidimensional Purchasing Behavior", Journal of Marketing vol.38, (Oct. 1974) pp.14-28.
15. Haley, Russel I., "Benefit Segmentaion: A Decision orient Research Tool", Journal of Marketing; vol.32 (July 1968) pp.30-35.
16. Sloan, Pat. "Skincare Market Set to Take Off", Advatising Age Vol.S9 (Apr. 1988) pp.12~65.
17. Wind and Green "Some Conceptual, Measurement, and Analytics Problem in Life Style Research", in William D. Wells ed. Life Style and Psychographics (N.Y. AMA, 1974) p.122.
18. Wind, Yoram "Issues and Advances in Segmentation Research" Journal of Marketing Research, Vol.15(Aug. 1978) pp.317~337. |
