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https://nccur.lib.nccu.edu.tw/handle/140.119/89331
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| Title: | 臺產院線錄影帶中,高山族與非高山族塑像之研究--社會心理與文化傾向的探討 |
| Authors: | 楊大和
YANG, DA-HE |
| Contributors: | 林邦傑
LIN, BANG-JIE
楊大和
YANG, DA-HE |
| Keywords: | 原住民
族群組合
塑像
社會心理學
文化
SOCIAL-PSYCHIATRY
CULTURE |
| Date: | 1992
1991 |
| Issue Date: | 2016-05-02 15:20:59 (UTC+8) |
| Abstract: | 刻板印象對人們的認知、感情、行為有相當的影響，而族群刻板印象更會妨礙了族群之間的同化與互動，形成社會問題。在探究族群刻板印象塑成的原因時發現：大眾傳播媒介是一項重要的成因。以臺灣本土而言，近年來，錄影帶已經成為一項新興的視聽媒介，一般民眾每週花費相當的時間在電視錄影帶的欣賞上面。
因此，本研究的主要目的在利用內容分析的方法，分析國內臺產錄影帶所塑造的高山族與高山族形象，以瞭解此二族群在場景變項（包括：場景地理位置、場景背景、人物整合程度和人物互動程度）、社會人口變項（包括：角色重要性、性別、年齡、體型、職業等級、職業聲望、收入、教育程度、社經地位）和行為變項（包括：族群組合、行為方向、行為表現方式、行為類別、反社會行為、利社會行為和飲酒行為）上的呈現情形有無差異存在。
本研究的樣本取自所有影片中有高山族角色人物的臺產院線錄影帶，除了有四部影片因為年代較早不易取得以外，其餘共有十八部影片全部納入作為本研究的分析樣本。各影片經過觀察、分析、登錄、分數轉化之後，以卡方考驗和平均數t 考驗加以分析，逐次納入各有關的控制變項。 |
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| Description: | 碩士
國立政治大學
心理學系 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#B2002004418 |
| Data Type: | thesis |
| Appears in Collections: | [心理學系] 學位論文
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