政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/89331

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/89331

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Title:	臺產院線錄影帶中,高山族與非高山族塑像之研究--社會心理與文化傾向的探討
Authors:	楊大和 YANG, DA-HE
Contributors:	林邦傑 LIN, BANG-JIE 楊大和 YANG, DA-HE
Keywords:	原住民族群組合塑像社會心理學文化 SOCIAL-PSYCHIATRY CULTURE
Date:	1992 1991
Issue Date:	2016-05-02 15:20:59 (UTC+8)
Abstract:	刻板印象對人們的認知、感情、行為有相當的影響，而族群刻板印象更會妨礙了族群之間的同化與互動，形成社會問題。在探究族群刻板印象塑成的原因時發現：大眾傳播媒介是一項重要的成因。以臺灣本土而言，近年來，錄影帶已經成為一項新興的視聽媒介，一般民眾每週花費相當的時間在電視錄影帶的欣賞上面。因此，本研究的主要目的在利用內容分析的方法，分析國內臺產錄影帶所塑造的高山族與高山族形象，以瞭解此二族群在場景變項（包括：場景地理位置、場景背景、人物整合程度和人物互動程度）、社會人口變項（包括：角色重要性、性別、年齡、體型、職業等級、職業聲望、收入、教育程度、社經地位）和行為變項（包括：族群組合、行為方向、行為表現方式、行為類別、反社會行為、利社會行為和飲酒行為）上的呈現情形有無差異存在。本研究的樣本取自所有影片中有高山族角色人物的臺產院線錄影帶，除了有四部影片因為年代較早不易取得以外，其餘共有十八部影片全部納入作為本研究的分析樣本。各影片經過觀察、分析、登錄、分數轉化之後，以卡方考驗和平均數t 考驗加以分析，逐次納入各有關的控制變項。
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Description:	碩士國立政治大學心理學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002004418
Data Type:	thesis
Appears in Collections:	[Department of Psychology] Theses

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