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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86964


    Title: 來源國形象對顧客滿意度之影響--以ELM模式為理論基礎
    Authors: 毛曉夫
    Contributors: 邱志聖
    毛曉夫
    Keywords: 來源國形象
    顧客滿意度
    Date: 1996
    Issue Date: 2016-04-28 09:19:22 (UTC+8)
    Abstract: 本研究旨在探討在消費者產品知識程度不同下,來源國形象對購後消費者態度(顧客滿意度)的影響,例如當消費者在使用日本產品後,是否會因為此產品是來自日本而產生較高的滿意度?當消費者具有評鑑產品品質的能力時,來源國形象是否就不是這麼的重要了。
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    84351006
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002002381
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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