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政大典藏 > College of Commerce > Department of International Business > Theses > Item 140.119/86964

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/86964

Title:	來源國形象對顧客滿意度之影響--以ELM模式為理論基礎
Authors:	毛曉夫
Contributors:	邱志聖毛曉夫
Keywords:	來源國形象顧客滿意度
Date:	1996
Issue Date:	2016-04-28 09:19:22 (UTC+8)
Abstract:	本研究旨在探討在消費者產品知識程度不同下，來源國形象對購後消費者態度（顧客滿意度）的影響，例如當消費者在使用日本產品後，是否會因為此產品是來自日本而產生較高的滿意度？當消費者具有評鑑產品品質的能力時，來源國形象是否就不是這麼的重要了。
Description:	碩士國立政治大學國際經營與貿易學系 84351006
Source URI:	http://thesis.lib.nccu.edu.tw/record/#B2002002381
Data Type:	thesis
Appears in Collections:	[Department of International Business] Theses

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